Content & Social Media Coordinator

Company: The Pavement Directory

Website: ThePavementDirectory.com

Position Type: Part-Time, Contract or Freelance

Work Arrangement: Remote

About The Pavement Directory

The Pavement Directory is a growing national online directory and resource platform for the pavement and property maintenance industry.

The website helps property owners, property managers, HOA boards, facility managers, and other decision-makers learn about pavement services and find contractors specializing in asphalt paving, asphalt repair, sealcoating, concrete, parking lot striping, ADA and accessibility work, drainage, pavement maintenance, and related services.

We are building The Pavement Directory into a leading national resource for pavement information and contractor discovery.

Position Overview

We are looking for a hands-on Content & Social Media Coordinator to help grow The Pavement Directory's online presence.

This is primarily a content-production role, not a high-level marketing strategy position.

The right person will take existing website articles, contractor information, industry topics, project photos, statistics, questions, and ideas and turn them into useful, professional content for social media and the website.

You do not need to be an asphalt or pavement expert when you start. However, you should be willing to learn the industry and become comfortable explaining construction and pavement topics accurately.

A major part of the position will involve using AI tools to assist with research, writing, editing, image concepts, and content repurposing. The final content still needs to be reviewed, improved, and made useful rather than simply copying AI-generated material.

Primary ResponsibilitiesSocial Media Content

Create and publish content for platforms such as:

LinkedIn
Facebook
Instagram
YouTube Shorts
TikTok, when appropriate

Content may include:

Pavement maintenance tips
Asphalt and concrete educational posts
Before-and-after project examples
Contractor spotlights
New contractor listings
Pavement failure explanations
Parking lot maintenance advice
ADA and accessibility information
Cost and budgeting information
Property manager tips
Industry statistics
Website tools and calculators
New articles and guides
Seasonal pavement maintenance reminders

Repurpose Website Content

Turn existing Pavement Directory resources into multiple pieces of content.

For example, one website article might become:

A LinkedIn post
An Instagram carousel
A short educational video
Several individual graphics
A Facebook post
A short-form video script
A contractor-focused post

The objective is to get substantially more value from every article and resource we publish.

Short-Form Video Content

Help develop simple educational videos for social media.

Responsibilities may include:

Creating video concepts
Writing short scripts
Recording or assembling simple videos
Adding captions
Creating voiceovers using approved tools
Editing short-form videos
Turning long articles into 30 to 90 second educational videos

Professional video production experience is not required, but basic editing ability is valuable.

Graphic and Visual Content

Create simple, professional visuals such as:

Educational graphics
Checklists
Infographics
Contractor spotlight graphics
Article promotion graphics
Before-and-after layouts
Pavement diagrams
Social media carousels

Experience with Canva or similar design software is preferred.

Website Content Support

Assist with website content as needed, including:

Formatting articles
Adding images
Writing image captions and alt text
Updating contractor profiles
Writing or improving company descriptions
Creating FAQs
Researching pavement topics
Updating older articles
Finding relevant internal links between website pages

You do not need advanced SEO knowledge. Basic training and specific instructions will be provided.

Contractor Features

Help make The Pavement Directory more useful and interesting by highlighting contractors listed on the platform.

This may include:

Contractor spotlights
Company history
Interesting projects
Equipment or capabilities
Service specialties
Geographic service areas
Company milestones
Photos and videos
Interviews or contractor Q&As

The goal is to create useful contractor content without turning the platform into advertising for individual companies.

Content Research

Research pavement-related topics and common questions asked by:

Property managers
Commercial property owners
HOA boards
Facility managers
Homeowners
Asphalt contractors
Concrete contractors
Striping contractors

Look for opportunities to create useful content around questions people are actively asking online.

Example Weekly Work

A typical week might include:

Create 5 to 10 LinkedIn posts
Create 5 Instagram or Facebook posts
Produce 2 to 4 short-form videos
Create 1 to 3 educational carousels or infographics
Promote newly published Pavement Directory articles
Create several contractor spotlights
Update or enhance existing website content
Maintain a content calendar
Research upcoming topics and content ideas

Exact production expectations will depend on available hours.

Qualifications

We are more interested in someone who can consistently produce good work than someone with a long list of marketing credentials.

Strong candidates should have:

Good written English
Strong attention to detail
Ability to research unfamiliar subjects
Comfortable using AI tools such as ChatGPT or Claude
Basic graphic design ability
Experience with Canva or similar tools
Understanding of major social media platforms
Ability to work independently from detailed instructions
Good judgment about what looks professional online
Ability to organize and manage a content calendar
Willingness to learn about asphalt, concrete, pavement maintenance, and construction

Preferred, But Not Required

Experience with any of the following is helpful:

Construction
Home improvement
Commercial real estate
Property management
Contractor marketing
SEO
WordPress or website CMS platforms
Canva
CapCut
Adobe Creative Suite
Short-form video editing
YouTube
LinkedIn content
AI-assisted content creation

Previous pavement-industry experience is not required.

What We Do Not Want

We are not looking for someone who simply posts generic motivational graphics or copies AI-generated articles directly onto social media.

The content needs to be:

Useful
Specific
Original
Professional
Visually clean
Accurate
Relevant to pavement, construction, contractors, or property ownership

The goal is to build industry authority and a useful national resource, not simply increase the number of posts published.

Success in This Role

Success will be measured over time by improvements in:

Website traffic from social media
Social media followers
Engagement
Website article visibility
Contractor profile visibility
Newsletter subscribers
Contractor signups and listing claims
Brand recognition
Content production consistency

The role may grow substantially as The Pavement Directory expands.

To Apply

Please provide:

A short introduction about yourself.
Examples of social media content you have created.
Examples of graphics or videos you have created, if available.
The social platforms you are most comfortable managing.
The AI, design, and editing tools you currently use.
Your hourly rate or preferred compensation structure.
Your weekly availability.

As part of the selection process, applicants may be asked to create a short sample piece of content from an existing article on The Pavement Directory.

Pay: $22.00–$28.00 per hour, depending on experience and demonstrated ability.

Approximately 10–15 hours per week initially, with the opportunity for increased hours and responsibility as The Pavement Directory grows.

The Pavement Directory

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