Stackwell is an innovative fintech platform dedicated to increasing financial wellness and asset ownership among multicultural emerging wealth builders. Stackwell’s platform provides automated portfolio construction to simplify investing, financial wellness education to increase investor confidence and science-based engagement tools to drive behavioral change and financial goals realization. By addressing cultural, social and emotional barriers to financial inclusion, Stackwell is helping our communities build wealth and thrive. We’re a small, mission-driven team of proactive, passionate, A-players.

Role Overview

Location: New York City (hybrid, must be local and available to come into office)

Type: Freelance to start, with a path to full-time. In-house only, please don’t pitch us agencies :)

Stackwell is looking for a versatile, detail-oriented Social Media & Marketing Manager to create content for our social, email, and marketing channels. You'll partner closely with our CMO, Community Manager, and graphic designers to bring campaigns and content to life, from punchy social captions to writing our monthly newsletter (The Stack Up) to developing and making scroll-stopping video posts.

This role starts as a freelance engagement with the opportunity to convert to full-time based on mutual fit. We expect 20 hours/week, with a conversion conversation after approximately 6 months.

What You'll Do

Content & Copywriting

Write and own most copy across social, email, and broader marketing channels, ensuring a consistent voice that reflects Stackwell's brand
Develop social captions, post copy, and campaign messaging in partnership with the CMO, Community Manager, and Compliance Officers to keep brand voice aligned across organic content and community responses
Draft and manage email marketing content
Collaborate with the Community Manager on messaging for in-app support, DMs, and comment responses to maintain a unified brand voice across support and marketing touchpoints
Support Product Team with copy as needed, reviewing app experiences for consistent brand voice across touchpoints and new features
Contribute to media kits to launch new programs, including press releases and social posts for Stackwell and partners
Assist with email communication to guide participants through our various partnership programs

Social Content Creation

Concept, plan, and produce static and video social content across Instagram, Facebook, Threads, TikTok, YouTube, Snapchat, and LinkedIn
Partner with CMO and graphic designer to bring concepts to life, providing feedback through the design and edit process
Assist in shaping our content calendar to align organic posts with campaigns, product updates, and seasonal or cultural moments
Repurpose and adapt content across formats and platforms to maximize reach and efficiency

Cross-Functional Support

Support ongoing community-building initiatives with copy and creative ideas as needed
Assist with ambassador and seed program communications, providing marketing materials and messaging support as needed
Flag content or messaging opportunities surfaced from social sentiment and customer feedback
Work with senior leadership to draft thought leadership pieces for LinkedIn and other placements that strengthen Stackwell’s position in this space

Qualifications

3-5 years of experience in social media, content, or marketing roles, with a strong portfolio spanning social and email
Proven ability to write in a distinct brand voice across multiple formats and channels
Exceptional communication skills. You can articulate your thinking, defend it when needed, be humble when Compliance or Legal are involved, problem solve, and show up positively, ready to collaborate.
Experience briefing and collaborating with designers or creative partners (you don't need to design, but you do need to know how to develop concepts and work with other creatives)
Strong organizational skills and the ability to manage multiple channels and deadlines simultaneously
Basic video and image editing skills
Proficiency with Google Workspace
Proficiency with MailChimp or similar email marketing platforms
Working knowledge of Buffer social scheduling and content management
Comfort working in a fast-moving, small-team environment with minimal oversight
Passion for financial wellness, wealth building, and serving underrepresented communities. We are Stacker obsessed!

Nice to have:

Experience in fintech, finance, or another mission-driven/values-led company
Experience in writing product copy
Familiarity with tools like Canva, Edits, CapCut, and OpusOne
Experience creating content for or marketing to multicultural communities or other underrepresented audiences

About You

You connect with multicultural Gen Z and millennial wealth builders and bring genuine passion for financial inclusion and the communities Stackwell is built for.
You have a point of view on social and culture. You have ideas, and you can back them up.
You see the product and the brand as one connected system, and you care about consistency across all of it.
You’re energized by early-stage environments where your work has a direct, visible impact.
You’re organized and self-directed. You can manage your own queue, flag blockers early, stay on track, and keep projects moving.
You take feedback well and iterate quickly, without losing conviction on what matters.
You want to grow into leadership and are ready to own things end-to-end.
You are a get it done creative thinker who understands the interplay of art and copy when it comes to social platforms.

How to Apply

Please submit your resume along with:

A cover letter that answers why Stackwell's mission resonates with you and includes links to a portfolio or writing samples of your social and email copywriting AND links to 2-3 examples of social content you concepted or directed (static or video with copy)

Everyone is welcome at Stackwell. We are an equal opportunity employer and deeply value diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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Social Media and Marketing Manager