About Richual

Richual is a premium Pilates and movement lifestyle brand creating elevated products for the studio and beyond. We started with grip socks and are expanding into Pilates accessories and other studio essentials, with a focus on thoughtful design, quality, and products people genuinely want to use.

We operate across both DTC and B2B, working directly with customers and partnering with studios, instructors, brands, and events through wholesale, custom products, and collaborations.

About the Role

We’re looking for a Brand & Marketing Coordinator to support the day-to-day growth of Richual across studio partnerships, events, email, e-commerce, and marketing operations.

This is a hands-on role for someone who is organized, proactive, comfortable reaching out to people, and genuinely excited by brands, wellness, fashion, and community. You’ll work closely with the founder to build partnerships, execute events, manage email and e-commerce design, and support Richual’s growth through wholesale, partnerships, events, and other marketing channels outside of social media.

What You’ll Do

Studio & Partnership Outreach

Identify and reach out to businesses that could be a fit for Richual wholesale, custom socks, pop-ups, or brand collaborations
Pitch Richual’s products and partnership opportunities to potential accounts
Manage follow-ups and keep partnership opportunities organized
Build and maintain relationships with studio owners, instructors, and other potential partners

Events & Pop-Ups

Own day-of execution for Richual pop-ups, activations, and events
Work Richual events in person, representing the brand and interacting with customers
Sell products, answer customer questions, and help drive sales
Set up and break down Richual’s presence at events
Coordinate with event partners, instructors, vendors, and venues
Help create a fun, welcoming, and on-brand experience for attendees

Email Marketing

Execute email campaigns based on Richual’s content and launch calendar
Build, schedule, and send campaigns
Coordinate copy, graphics, links, and product updates
Help keep email marketing consistent and timely
Support launches, promotions, new product drops, and studio/brand announcements

Website & E-Commerce

Update homepage graphics, banners, product imagery, and collection merchandising
Make website updates around new launches and promotions
Keep products, links, pricing, and promotional details accurate and up to date
Help ensure the website always reflects the current Richual collection and campaigns

Marketing Coordination

Coordinate with freelance creatives and other partners as needed
Help turn social content and campaign ideas into email, website, and partnership opportunities
Manage timelines, follow-ups, and the details that keep launches and campaigns on track
Proactively identify opportunities to grow brand awareness, studio relationships, and sales

What We’re Looking For

Highly organized and able to manage multiple priorities
Proactive and comfortable taking initiative without needing every step spelled out
Strong written and verbal communication skills
Comfortable with outreach, follow-up, and building relationships
Personable and confident representing a brand in person
Strong eye for aesthetics and brand presentation
Comfortable working in a fast-moving, founder-led business
Interested in Pilates, wellness, fashion, lifestyle, or consumer brands
Comfortable learning and working across platforms such as Shopify, Klaviyo, Canva, Google Workspace, and social media
Experience in marketing, partnerships, events, e-commerce, or a similar role

Bonus Points

Experience working with a small or growing consumer brand
Experience with Pilates, fitness, wellness, fashion, or retail
Experience with wholesale or studio partnerships
Experience working events, pop-ups, or brand activations
Local to Northeast Ohio and available to work Richual events and pop-ups

The Right Person

You see something that needs to happen and make it happen.

You’re resourceful, personable, organized, and comfortable wearing a lot of hats. You can work independently, move quickly, and care about the details without getting stuck in them. Most importantly, you’re excited to help build something while it’s still small enough for your work to make a real impact.

Role: Part-Time / Contract, 15–20 hours/week

Location: Northeast Ohio / Hybrid

Pay: $1,250.00 per month

Work Location: Hybrid remote in Kent, OH 44240

Richual

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Brand & Marketing Coordinator