Social Media & Community Specialist

Note: This role is for one of our clients

Location: West Los Angeles (5 days in-office)

Reports to: Head of US Marketing

We're a fast-growing, international better-for-you food and beverage company with a strong and rapidly expanding US footprint. Our products sit at the intersection of health, performance, and everyday enjoyment, and they're now stocked across gyms, convenience, and grocery nationwide. The US has become one of our fastest-scaling markets, and the team here is small, agile, and genuinely obsessed with turning our brand into a household staple.

The Role:

We're looking for a Social Media & Community Specialist to join our US marketing team and own how one of our core brands shows up culturally and creatively across social — with a focus on Instagram and TikTok.

You'll own day-to-day social execution while partnering closely with our global creative team, keeping our platforms dynamic, relevant, and true to the brand. This is a US-market role, so you'll be shaping the conversation specifically for a US audience.

What You'll Be Doing:

Own social and community

Lead a social-first strategy that treats community as a real brand channel, not just a place to answer questions
Define how the brand shows up in conversation across every platform
Be the internal voice of the community

Lead community management and conversation

Own day-to-day community management across all platforms, keeping engagement timely, thoughtful, and on-brand
Get in the mix — comments, DMs, mentions, tags, UGC — in a way that feels human, culturally aware, and brand-forward
Spot the standout comments, fans, and moments worth amplifying, and turn engagement into storytelling
Build creative approaches to community interaction: reactive replies, social-first moments, platform-native conversation tactics
Monitor sentiment, trends, and feedback to surface opportunities, risks, and areas to grow

Bring the brand to life through content

Create, curate, and publish content that sparks conversation, invites participation, and deepens emotional connection
Keep a strong, intentional content mix across product, lifestyle, culture, ambassadors, events, retail, and e-commerce
Test new formats, storytelling approaches, and interactive content to pull the community closer
Keep the tone of voice consistent but flexible — able to flex into humor, trends, and cultural moments without losing the brand

Drive cultural relevance and real-time engagement

Stay deeply tapped into platform behavior, emerging trends, and cultural moments, and know when the brand should jump in
Lead reactive, real-time content that feels authentic and community-driven, not over-branded

Support campaigns, launches, and activations

Activate the community around launches, events, partnerships, and ambassador moments — before, during, and after

Who You Are:

You're chronically online in the best way — visually sharp and deeply aware of how brands show up in culture right now. You understand that social isn't just about posting; it's storytelling, relevance, and connection.

You're creative and organized, able to juggle competing priorities without losing your eye for aesthetics, brand tone, or timing. Fast-paced environments energize you, challenges excite you, and you're motivated by building something people actually want to engage with.

Bonus points if you're into sports, wellness, or performance culture and have worked with influencers before.

What You'll Need:

2+ years in social media, marketing, or brand support
Strong command of Instagram, TikTok, and Facebook — trends, formats, and best practices
Experience with CPG, food and beverage, lifestyle, or wellness brands preferred
Excellent organizational and time-management skills
Strong visual sensibility and attention to detail
Clear, confident communicator in writing and verbally
Comfortable working cross-functionally in a fast-moving, collaborative environment
A real passion for culture, brand building, and digital storytelling

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Social Media & Community Specialist