Social Media Specialist | Detroit, MI | Hybrid

We're working with a leading energy innovator powering sustainable solutions for millions on this exciting opportunity.

Are you a social-savvy strategist ready to shape the voice of a major utility leader? We are looking for a Social Media Specialist to drive engagement across the full digital spectrum—from executing high-impact paid campaigns on Meta and TikTok to managing real-time community sentiment using advanced listening tools like Sprinklr.

The Role

Lead campaign development by creating high-impact briefs for paid social initiatives and collaborating with agency partners to optimize performance.
Spearhead community management and social care, acting as the critical liaison between Corporate Communications and Customer Service teams.
Execute in-house paid social placements across Meta, LinkedIn, Reddit, and TikTok, managing everything from objective selection and targeting to UTM tagging.
Utilize social listening tools and Boolean searches to monitor trends, sentiment, and volume, flagging emerging issues for rapid response.
Analyze data and KPIs to deliver comprehensive performance reports that showcase ROI and audience growth to internal business partners.

What You'll Need

5+ years of relevant experience in social media management, digital marketing, or corporate communications.
Proficiency in enterprise Customer Experience Platforms such as Sprinklr, Hootsuite, or Sprout Social.
Hands-on experience launching and optimizing paid social campaigns across Meta, LinkedIn, Reddit, and TikTok.
Strong technical skills in Boolean search logic for social listening and advanced proficiency in Microsoft SharePoint and Teams.
Bachelor’s degree in Marketing, Communications, or a related field with exceptional writing and editing capabilities.

What's On Offer

Long-term stability with a contract running through the end of 2026 and the potential for annual extensions.
Hybrid work flexibility based in a vibrant Downtown Detroit office location.
The opportunity to work with a prestigious energy leader dedicated to a cleaner, sustainable future.
High-visibility role impacting large-scale community initiatives and corporate reputation.

Apply via Haystack today!

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Social Media Specialist