Content Creator & Social Media Manager - GOBI STUDIO

Location: New York City
Part-Time | 15–20 hours/week
$25–$35/hour, depending on experience and portfolio
In-person content creation required

About GOBI STUDIO

GOBI STUDIO is a new Pop-Up and e-commerce brand bringing Georgian design, craftsmanship, and culture to New York through a curated collection of handmade ceramics, home goods, textiles, accessories, and unique objects.

We are building our social presence from zero and are looking for a creative, social-native person to help us launch and grow GOBI on Instagram and TikTok.

The Role

We are not looking for someone who simply schedules posts.

We need a hands-on creator who can think of ideas, shoot, edit, write, publish, and learn from what works.

You will help turn GOBI's products, Georgian design stories, NYC culture, behind-the-scenes moments, and events into content people want to watch, save, and share. You help make GOBI recognizable online.

What You'll Do

Build and manage GOBI's Instagram and TikTok from the ground up
Develop a simple content strategy and weekly content calendar
Create Reels, TikToks, Stories, photos, and carousels
Create both social-first short-form content and visually polished, cinematic brand videos
Shoot and edit content using a smartphone and/or camera
Write strong hooks, captions, and on-screen text
Research trends, sounds, formats, and cultural moments
Tell stories about Georgian designers, craftsmanship, products, and culture
Create behind-the-scenes and founder/store content
Capture product arrivals, pop-up preparations, opening events, and collaborations
Engage with the community and monitor content performance
Test new ideas and improve content based on results

Who We're Looking For

You are:

Creative, curious, and highly visual
Naturally interested in Instagram, TikTok, and current trends
Strong at short-form video and photography
Comfortable editing independently
A good storyteller and writer
Proactive - you bring ideas rather than waiting for instructions
Organized, reliable, and comfortable working independently
Comfortable occasionally appearing on camera or directing others
Interested in design, fashion, interiors, culture, lifestyle, or creative brands

1–3 years of experience is preferred, but portfolio matters more than a degree. Freelance, personal, internship, or creator experience is welcome.

Tools

Experience with CapCut, Canva, Instagram Edits, Adobe, or similar tools is a plus.

A professional camera is not required. Strong creative thinking and the ability to create quality content are more important.

How to Apply

Please send:

Resume or short professional background
Instagram/TikTok/portfolio link
3–5 examples of content you personally created
Your expected hourly rate

No degree or large personal following required. We care about what you can create.

Pay: $25.00 - $35.00 per hour

Expected hours: 15.0 – 20.0 per week

Benefits:

Flexible schedule

Work Location: Hybrid remote in New York, NY 10018

Gobi Studio

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Content Creator & Social Media Manager