Role Overview

We are looking for a highly skilled Freelance Performance Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple platforms. The ideal candidate will have hands-on experience in Google Ads, Meta Ads, LinkedIn Ads, social media lead generation, and international/multilingual keyword research, with a strong focus on measurable results, ROI, and continuous campaign improvement.

Key Responsibilities

Develop and manage performance marketing campaigns across Google, Meta, LinkedIn, and other digital channels.
Optimize campaigns for CPC, CPA, CTR, Conversion Rate, and ROAS.
Conduct keyword research for international and multilingual markets, understanding local search behavior, intent, and cultural nuances.
Create and test ad creatives, copies, and landing pages to improve performance.
Track and analyze campaign performance using analytics and reporting tools.
Generate weekly and monthly performance reports with actionable insights.
Implement A/B testing and continuous improvement strategies.
Manage social media lead generation campaigns to ensure high-quality lead flow.
Stay updated with digital marketing trends, platform updates, and best practices in global markets.

Required Skills & Experience

Proven experience in Performance Marketing / Digital Advertising (freelance or agency).
Strong expertise in:
Google Ads (Search, Display, Remarketing)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Experience in Lead Generation & Conversion Optimization.
Strong analytical skills and experience with:
Google Analytics / GA4
Ads Manager / Campaign Manager
Reporting dashboards / Excel
Experience in international/multilingual keyword research and global campaign optimization.
Ability to work independently and deliver target-driven results.
Experience working in the UAE market is an advantage.

Preferred Qualifications

Certification in Google Ads / Meta / LinkedIn Marketing.
Experience with CRM or marketing automation tools.
Understanding of UAE/GCC audience and international market behavior.

Employment Type

Freelance / Remote or Hybrid
Flexible working hours based on project requirements.

Job Types: Full-time, Part-time

Pay: Up to $1,000.00 per month

Expected hours: 25 – 30 per week

Work Location: Remote

English Way Language Training FZ LLC

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Freelance Performance Marketing Specialist (UAE)