Build Brands, Not Just Content

Citrusy is hiring an ambitious, fast moving Social Content Producer who wants to create a lot, learn quickly, and make a visible impact.

This is not a slow moving corporate role where ideas pass through layers of approval. You will work directly with Citrusy’s founders, help shape our content strategy, and quickly turn ideas into published TikToks, Reels, and social campaigns.

You will experiment with new formats, appear on camera, participate in product launches, and see how your work directly affects views, engagement, sales, and brand growth.

We are looking for someone eager, driven, resourceful, and excited by the scrappy, hands-on nature of building fast growing ecommerce brands.

About Citrusy

Citrusy is a growing fashion and lifestyle brand known for our viral trucker hats (250,000+ hats sold!) and our up and coming apparel and accessory collections. We are found on Amazon, TikTok Shop, our website, and in a handful of stores like Scheels nationwide.

We are a small entrepreneurial team that moves quickly, tests constantly, and gives talented people meaningful responsibility. This role will primarily support Citrusy while also helping develop future sister brands and product launches.

What You’ll Do

Create, film, edit, and publish a high volume of TikToks, Reels, and other social content
Develop hooks, scripts, shot lists, content concepts, and weekly production plans
Create founder-led, product-focused, educational, entertaining, and personality-driven videos
Regularly appear and speak on camera
Direct founders and team members for content creation
Turn one product or shoot into multiple videos, hooks, edits, and creative variations
Research trends, formats, sounds, and emerging opportunities
Help plan product launches and lifestyle shoots
Organize the content calendar, library, and production workflow
Review performance weekly and quickly build on winning video concepts
Create organic content that may also be used for paid advertising
Spend approximately one hour per day supporting affiliate sample requests, messages, creator relationships, and reviewing high performing content

You’ll Thrive Here If You

Are eager, competitive, resourceful, and motivated to improve
Move quickly and are passionate about producing a high volume of creative content
Bring ideas rather than waiting for detailed instructions
Are comfortable testing, learning, and trying again
Can balance strong creativity with organization and reliability
Want meaningful responsibility directly alongside company founders
Enjoy a fast paced environment where priorities and opportunities evolve
Care about results & not simply checking tasks off a list

What We’re Looking For

Excellent filming, editing, storytelling, and creative skills
A strong existing portfolio of TikToks, Reels, or other short-form videos
Evidence that you can consistently produce a large volume of content
Confidence using TikTok, Instagram, CapCut, Canva, Slack, and Google tools
Comfort appearing and speaking naturally on camera
Strong awareness of social trends and internet culture
The ability to take content from idea through final publication
Strong communication, time management, and attention to detail
Comfort receiving direct feedback and making quick revisions
Ability to travel locally in the St Paul/Minneapolis, MN area for occasional shoots
Ability to work in-person in St Paul, MN approximately 2 days/week

Professional brand, agency, or ecommerce experience is a plus, but it is not required. An exceptional personal portfolio, strong creative instincts and output, and a demonstrated work ethic may be equally valuable.

Why Join Citrusy?

Because it’s fun and rewarding!

You’ll join a young, talented, energetic team with big goals and the freedom to help shape how we get there. We work in fun, fast moving, trend driven industries where new ideas, products, launches, and creative opportunities are always around the corner.

You’ll work directly with the founders, have a real voice in the creative process, and see your ideas move from concept to live content quickly. This is a handson environment where you can experiment, take ownership, and make a visible impact.

If you want a predictable corporate role with layers of approval, this probably is not the right fit. If you want to move fast, create a lot, help build exciting brands, and grow alongside an ambitious team, you’ll probably love it here.

We strongly encourage creators with unconventional backgrounds to apply. Talent, drive, speed, and a great portfolio matter more to us than checking every traditional qualification or resume box.

Applicants without examples of short-form content may not be considered.

CITRUSY

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