Company Description

Alola Marketing is an award-winning boutique marketing agency that combines strategic discipline and creative innovation to deliver impactful results. With expertise spanning brand development, website creation, and digital marketing, we help clients thrive in today’s competitive marketplace. At our core is a commitment to crafting meaningful brand experiences through thoughtful design and strategy. Our services include branding, website development, and marketing programs that drive brand awareness and growth.

Position Overview

We're seeking a creative, detail-oriented, and hospitality-savvy Social Media Specialist to support the ongoing growth and visibility of our hotel, restaurant, and lifestyle hospitality clients.

This is a part-time, ongoing role ideal for someone with experience in luxury hospitality, boutique hotels, fine dining, or lifestyle brands who understands how to translate brand experience into compelling digital content.

The ideal candidate has a strong eye for visual storytelling, experience managing multiple platforms, and a clear understanding of how social media drives engagement, perception, and demand in the hospitality space.

You must have a minimum of 3 years of experience managing social media within hospitality, travel, or lifestyle brands.

Key Responsibilities

Content Creation & Publishing

Create visually cohesive, on-brand social media content using existing image and content libraries
Write compelling, brand-aligned captions that reflect tone, voice, and positioning
Publish content consistently across Instagram (2–3 times per week)
Apply strategic hashtag usage to expand reach and visibility
Repurpose feed content into Instagram Stories to maintain consistent engagement

Content Planning & Execution

Manage and execute a monthly content calendar
Ensure all content aligns with brand guidelines and campaign objectives
Maintain consistency across visual identity, messaging, and overall brand presence

Performance Optimization

Monitor performance across platforms and identify opportunities to improve engagement and reach
Continuously refine content strategy based on performance insights and trends
Optimize profiles and channels, including:
Bio updates
Visual refreshes (profile images, highlights)
Content mix adjustments

Industry Awareness

Stay current with trends across hospitality, travel, lifestyle, and fine dining
Apply relevant insights to keep content fresh, elevated, and competitive

Monthly Reporting

Prepare and deliver a monthly performance report that includes:

Audience growth across platforms
Engagement metrics:
Reach
Impressions
Likes
Shares
Comments
Top-performing content and key insights
Audience demographics and behavior trends
Strategic recommendations to improve performance and drive continued growth

What We’re Looking For

3+ years of experience managing social media for hospitality, travel, or lifestyle brands
Strong visual sensibility and understanding of elevated brand aesthetics
Excellent writing skills with the ability to adapt tone and voice
Highly organized with the ability to potentially manage multiple accounts and deadlines
Analytical mindset with the ability to translate data into actionable insights
Self-directed, proactive, and comfortable working in a fast-paced agency environment

Hourly Rate: $32–45/hour depending on experience and portfolio quality

Alola Marketing

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Part-Time Social Media Specialist (Hospitality)