Job Description:
Hours: Variable -0-25 hrs/ week (Depending on workload)
Are you a freelance content writer with a deep interest in driving organic traffic and engagement?

This freelance writer role on our Content & Creative Services team will get to work with seasoned SEO experts, innovative creatives and help fuel a dedicated content engine by writing fun, well-researched blog articles that drive top of funnel, organic traffic to the Academy Resource Hub Blog and social media engagement for families interested in enrolling their K-12 student in online school and already enrolled families.
Working remotely, this part-time freelance writer will collaborate with the Content & Creative Services team to ensure the successful delivery content, including updating existing legacy articles and writing original pieces based on a brief and set standards.
The ideal candidate will have a strong passion for writing, interest in audience-focused content marketing for families with school-aged children and teens, and familiarity with writing conversational, SEO-optimized blog content that informs, engages, and motivates readers to deliver on business goals.

Required Skills:

Ability to write blog content across a wide range of topics, adhering to outlined best practices, brand voice, and brand standards
Ability to write all aspects of a post in multiple formats, including: Article body copy Interactive in-post infographics
Catchy article headlines
Organic social media post copy driving to article SEO Optimization
Utilize provided SEO keywords to research and write content with organic optimization in mind Topic research and citation
Perform third party research and review trends from competitors in digital content space to ensure written articles are relevant to today’s marketplace, are cited and are fact-checked
Conduct interviews with subject matter experts, ghost-write content, and/or bylining their articles Ensure compliance with Academy’s brand standards and style guide
Embrace a constructive-feedback culture
Accept and implement feedback in a timely manner and apply feedback forward to future work Self-Motivation
Ability to work collaboratively with internal team’s project manager, communicating early and often bandwidth and expectations. High school diploma or equivalent.

Additional Details:
Formal writing samples of previous blog articles thought leadership and/or SEO-optimization projects are a plus as well during candidate submission.
Minimum Experience:

Five (5) to seven (7) years of experience writing and editing digital marketing content, namely for blogs Knowledge of and experience with crafting content for SEO, including optimizing writing for SEO/SEM, especially SEO to drive clicks, conversions, and returning users
Writing for the web that is persuasive, conversational, and that leverages catchy headlines, linking strategies, brevity when needed, and CTAs.
It is important to note that we are not looking for Ecommerce or personal blog experience and are more looking into people with SEO purpose driven blog, organic traffic background in writing.
Online newspaper/magClientine experience, corporate communications in digital marketing, journalist and research heavy backgrounds all can succeed in this role.
Excellent writing, editing and proofreading skills, including knowledge and adaptability of editorial style guides and tone
Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
Excellent verbal and written communication skills, and ability to handle situations with diplomacy and a professional demeanor at all times.
Ability to consult with internal constituents and draw information from others; produce written materials as required with permissions & legalities
Understanding of/interest in current and future digital trends across platforms

Education:
High school diploma or equivalent.

Preferred Qualifications:

Solid background in SEO and SEM principles and methodologies
Demonstrated knowledge and familiarity of search engine optimized sites that rank high on major search engines for relevant keywords
Strong knowledge and understanding of current trends in digital media /social media Proactive and self-motivated with the ability to work across functions

The reason for multiple headcount is the volume of content that can be distributed typically has quick turnaround and they are more successful with multiple freelancers. They also like to have people on the team with different skills and writing styles to contribute to the variety of the writing they do. Some of these writers may have better backgrounds in certain areas than others as well.
Additional Notes: Please ensure they are comfortable with the lower work hours or ensure they have another full time/part time job that has steady income. They will work along side others on the Creative Services team. We want to ensure this is more conversational and informative styled writing and not so much overselling.

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