Marketing Specialist, Digital & Brand

Company: NexChapter

Position: Marketing Specialist, Digital & Brand

Location: Des Moines, IA (Office 5 days a week)

Reports To: Director of Operations

About NexChapter

NexChapter is a fast-growing consulting and advisory firm helping retailers, brands, and technology companies navigate what's next. We work at the intersection of retail, technology, and customer experience, with expertise spanning loyalty, retail and commerce media, digital commerce, marketing, data, and AI.

Our team brings deep industry experience, fresh thinking, and a passion for helping clients turn strategy into action. As NexChapter continues to grow, we're looking for a creative, organized, and motivated Marketing Specialist to help bring our brand to life, strengthen our digital presence, and connect with the industry leaders and communities we serve.

About the Role

The Marketing Specialist will play a key role in shaping how NexChapter shows up in the market. This is a hands-on position for someone who enjoys creating engaging content, managing digital marketing programs, and supporting a growing brand.

A priority focus of the role will be owning and growing NexChapter's LinkedIn presence. The remaining time will support email marketing, CRM and database management, events, brand initiatives, and other marketing activities.

We're looking for someone who can balance creativity with execution, bring new ideas to the table, and take ownership of projects from concept through completion.

Key Responsibilities

1. Social Media & LinkedIn Management

Own NexChapter's LinkedIn company page and help expand our reach, engagement, and industry presence.

Develop and manage a consistent LinkedIn content calendar aligned with company priorities, client work, industry trends, and events.
Write, create, schedule, and publish engaging content, including thought leadership, company announcements, event recaps, team highlights, and industry perspectives.
Create compelling graphics, carousels, short-form videos, and other social content.
Collaborate with NexChapter leadership and subject matter experts to turn ideas and insights into meaningful content.
Monitor engagement, respond to comments as appropriate, and identify opportunities to strengthen our industry community.
Track performance and recommend improvements to content, cadence, and engagement strategies.
Evaluate opportunities to expand into additional social media channels and recommend where NexChapter should invest.

2. Email Marketing & Campaign Execution

Support the development and execution of NexChapter's email marketing programs.

Build and execute email campaigns promoting thought leadership, webinars, company news, events, and other initiatives.
Develop engaging email copy, layouts, and calls to action.
Maintain a consistent email marketing calendar aligned with broader business priorities.
Coordinate campaign distribution, testing, and scheduling.
Track key metrics, including open rates, click-through rates, and engagement.
Identify opportunities to improve segmentation, targeting, and campaign effectiveness.

3. CRM & Marketing Database Management

Maintain and improve NexChapter's marketing contact database in Pipedrive.

Manage contact records, lists, and marketing segments within Pipedrive.
Ensure database accuracy, consistency, and cleanliness.
Support contact imports, updates, and segmentation following conferences, webinars, and other business activities.
Partner with leadership to develop targeted lists for marketing and business development initiatives.
Support marketing automation and CRM process improvements.
Maintain appropriate email preferences and consent records.

4. Events, Branding & Marketing Support

Support a variety of initiatives that strengthen NexChapter's brand and industry presence.

Assist with marketing and promotion for conferences, webinars, networking events, and NexChapter-hosted experiences.
Coordinate event invitations, communications, registration support, and follow-up marketing.
Support development of branded materials, presentations, promotional assets, and event collateral.
Help maintain brand consistency across digital and physical touchpoints.
Support website content updates, company announcements, and other marketing projects.
Collaborate with internal team members and external partners to execute special initiatives.

What We're Looking For

Qualifications

2–5 years of experience in marketing, social media, communications, or a related field.
Strong writing, editing, and storytelling skills.
Experience managing LinkedIn or other professional social media channels.
Ability to create visually compelling content using tools such as Canva or Adobe Creative Cloud.
Experience with email marketing platforms and CRM systems. Pipedrive experience is a plus.
Strong organizational skills and the ability to manage multiple projects and deadlines.
Comfortable working with senior leaders and translating their ideas into engaging marketing content.
Basic understanding of marketing analytics and performance measurement.
Experience with video editing, short-form content, or website content management is a plus.

Personal Attributes

Creative: You bring fresh ideas and enjoy finding new ways to tell stories.
Proactive: You see what needs to be done and take initiative.
Detail-oriented: You care about quality, consistency, and getting the details right.
Curious: You're interested in learning about retail, technology, marketing, and emerging trends.
Collaborative: You enjoy working with a team and building relationships.
Adaptable: You're comfortable in a growing business where priorities evolve, and new opportunities emerge.

What Success Looks Like

In your first 6–12 months, success will mean:

Establishing a consistent, high-quality LinkedIn presence that strengthens NexChapter's brand and industry engagement.
Building a reliable content and email marketing calendar.
Improving the organization, quality, and segmentation of our Pipedrive marketing database.
Helping deliver successful marketing campaigns around key events, webinars, and company announcements.
Bringing forward creative ideas that elevate how NexChapter communicates and connects with our industry.
Becoming a trusted, dependable member of the team who can independently manage marketing initiatives.

Why NexChapter?

NexChapter is growing quickly, and this role offers the opportunity to help shape the brand of an emerging industry leader. You'll work closely with experienced executives, contribute to high-profile industry initiatives, and have the opportunity to see your ideas come to life. We value creativity, collaboration, ownership, and people who are excited to build something meaningful.

At NexChapter, we don't just talk about what's next. We build it.

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Marketing Specialist