We’re hiring: Fractional E-commerce Growth Manager – Shopify & Meta Ads, Apparel

Free Republic of Florida Apparel Company | Fort Lauderdale, FL | Part-time, fractional opportunity | Broward and Miami-Dade candidates preferred

We started Free Republic of Florida to make apparel for the life we love here in South Florida. We launched our Shopify store on October 6 with performance fishing shirts, coastal tees, polos, and headwear. We’re looking for someone to work directly with us to grow online sales profitably.

This is a hands-on role. You’ll run our Facebook and Instagram campaigns, make improvements in Shopify, and follow the results through to actual orders. One of your first projects will be our Premium Offshore Collection: test what gets a new customer interested in a shirt, what helps them choose a size or buy a second one, and what we earn on that order after advertising costs.

What you’ll own

Build and manage Meta sales campaigns, including budgets, audience testing, creative, and purchase tracking.
Improve the mobile shopping experience in Shopify, with particular attention to product pages, fit information, bundles, and checkout.
Work with us to turn real Florida boating and fishing content into ads that show the apparel in use.
Improve welcome, abandoned-cart, and post-purchase emails to convert more shoppers and bring customers back.
Give us a concise weekly report covering sales, new-customer acquisition cost, conversion rate, average order value, and margin after ad spend. Tell us what you learned and what you’ll test next.

Who we’d like to meet

You’ve personally managed Meta Ads and made changes inside a Shopify store. Ideally, you’ve helped a small apparel or direct-to-consumer brand grow on a limited budget. You can explain which changes you made, what they cost, and how you knew they worked. Experience with fishing, boating, or coastal lifestyle brands is a plus.

Interested? Send Dave Patnaude dave@freerepublicflorida.com a message with one example of a brand you helped grow. Include the approximate ad budget, what you personally handled, the result, and the time frame. Please also share your location, weekly availability, and proposed hourly rate or monthly fee.

Explore the brand at freerepublicflorida.com

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Free Republic of Florida Apparel Company jobs

Fractional E-commerce Growth Manager