Senior Manager, Global Brand Voice & Creative

Location: Lake Mary, FL (Hybrid)
Department: Brand & Digital Growth
Position Type: Full-Time, Exempt

About The IIA

The Institute of Internal Auditors (IIA) is the global leader and recognized authority for the internal audit profession. We advance the profession worldwide through education, advocacy, certifications, standards, and professional resources.

Guided by our values of People First, Integrity, Collaboration, Accountability, and Innovation, we offer a collaborative, purpose-driven workplace where employees can grow professionally while making a global impact.

Why Join The IIA?

Join a global, mission-driven organization and help shape how The IIA communicates with members, customers, and internal audit professionals worldwide. You'll have the opportunity to influence global brand strategy, lead creative initiatives, and develop compelling content that strengthens audience engagement and drives organizational growth.

Position Summary

The IIA is seeking a highly skilled Senior Manager, Global Brand Voice & Creative to lead the development and execution of our global brand voice, messaging strategy, and creative content across digital and traditional marketing channels.

This is a hands-on leadership opportunity for an exceptional writer, storyteller, and creative strategist who can establish brand voice standards while personally developing high-impact copy for marketing campaigns, websites, email communications, and digital experiences.

The ideal candidate brings extensive experience in brand storytelling, copywriting, demand generation, lifecycle marketing, and creative team leadership, with the ability to translate complex concepts into clear, engaging, and conversion-focused messaging.

What You'll Do

Brand Voice, Messaging & Content Strategy

Develop and maintain The IIA's global brand voice, messaging architecture, editorial guidelines, and tone-of-voice standards.
Write, edit, and oversee high-impact content, including brand narratives, marketing campaigns, executive communications, website copy, and digital experiences.
Translate complex professional and technical information into clear, compelling, audience-focused messaging.
Establish brand voice guidelines, templates, and training to ensure consistent communication across teams and external partners.
Provide creative and editorial direction for major brand and marketing initiatives.

Demand Generation & Lifecycle Marketing

Lead messaging and copy development across the customer journey, including awareness, acquisition, lead nurturing, conversion, onboarding, retention, and advocacy.
Develop personalized email campaigns, automated nurture journeys, landing pages, lead-generation content, and account-based marketing (ABM) communications.
Partner with Marketing, Digital, Membership, Learning, Certification, and Sales teams to align messaging with audience needs and business objectives.
Apply UX writing and content design principles to improve website experiences, customer journeys, and conversion opportunities.
Use audience insights, campaign analytics, and testing to optimize messaging and engagement.

Digital Marketing & Creative Campaigns

Guide brand voice and content across social media, paid advertising, websites, email, search, video, and integrated marketing campaigns.
Develop creative concepts, messaging frameworks, campaign briefs, and calls to action that support engagement and conversion.
Ensure content reflects brand standards, accessibility best practices, SEO principles, and audience expectations.
Collaborate with channel owners to evaluate content performance and improve campaign effectiveness.

Creative Leadership & Brand Governance

Lead, mentor, and develop a multidisciplinary creative team, including writers, designers, and production professionals.
Manage agency and freelance partnerships, creative workflows, content reviews, and project priorities.
Establish quality standards and processes that support efficient, consistent creative execution.
Partner with senior leadership to strengthen brand positioning, creative strategy, and messaging effectiveness.
Present creative recommendations, brand initiatives, and performance insights to executive stakeholders.

Qualifications

Required Qualifications

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field, or equivalent professional experience.
8+ years of progressive experience in copywriting, brand voice, editorial direction, content design, or creative leadership, with significant hands-on writing responsibilities.
A strong portfolio demonstrating original writing, brand storytelling, digital marketing content, UX writing, and demand-generation campaigns.
Proven experience developing and managing brand voice guidelines, messaging frameworks, and editorial standards.
Hands-on experience creating lifecycle marketing campaigns, personalized email journeys, lead-generation content, landing pages, nurture campaigns, and account-based marketing communications.
Experience developing content across websites, social media, paid digital advertising, email, search, video, and integrated marketing channels.
Strong understanding of audience segmentation, customer journeys, conversion optimization, content testing, and marketing performance.
Exceptional writing, editing, communication, storytelling, and presentation skills.
Experience leading multidisciplinary creative teams and managing agency or freelance partners.
Strong project management, stakeholder collaboration, and organizational skills.

Preferred Qualifications

Experience with professional associations, membership organizations, credentialing bodies, professional education, or global mission-driven brands.
Experience supporting rebranding, brand modernization, or digital transformation initiatives.
Familiarity with CRM, marketing automation, CMS, personalization, and analytics platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, or comparable tools.
Knowledge of UX writing, content design, SEO, accessibility, audience research, and omnichannel marketing.
Experience developing messaging for global audiences while maintaining consistent brand standards.

Equal Opportunity Employer

The Institute of Internal Auditors (IIA) is an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees are treated with dignity and respect. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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Senior Manager, Brand Voice & Creative