Job Overview

We are seeking an experienced, forward-thinking Social Media Manager & Lead Content Creator to drive the evolution of our brand’s digital presence for brand and aesthetics business. This role goes beyond daily posting—our ideal candidate will set the social strategy, lead content direction, oversee creative execution, and guide brand storytelling across all platforms.You will play a key leadership role in shaping our digital identity, mentoring junior contributors or freelancers, and ensuring that all content ladders up to business goals. This is an exciting opportunity for a strategic creative who understands how to translate insights, trends, and brand vision into high-impact social content that builds community, drives engagement, and fuels growth.Key ResponsibilitiesContent Leadership & Creative DirectionLead the ideation, filming, and editing of high-quality content across multiple brand channels; experience in beauty/skincare is a strong advantage.

Oversee the development of multimedia assets—video, graphics, photography, copy—and ensure each piece aligns with strategic objectives and brand voice.
Provide creative direction for shoots, talent, and production needs; guide junior team members or external partners when applicable.
Social Strategy & Execution Own and manage daily social media operations with a proactive, strategic lens.
Develop content calendars and campaign concepts rooted in data, audience behavior, and platform best practices.
Conduct social listening to inform content strategy, identifying emerging trends, conversations, and whitespace opportunities.
Optimization & Performance Management Apply SEO and keyword optimization strategies to strengthen visibility, discoverability, and engagement.
Utilize tools such as Adobe Creative Suite, Canva, and CapCut to elevate design and video output.
Analyze platform insights, Google Analytics, and other performance dashboards to evaluate results and refine strategies.
Report on KPIs, trends, and growth opportunities, making recommendations that drive measurable impact.
Brand Stewardship & Cross-Functional Collaboration Maintain cohesive brand identity across all digital touchpoints.
Engage with community members, followers, and influencers to foster meaningful relationships and brand advocacy.
Work closely with PR, marketing, and e-commerce teams to align messaging, launches, and campaigns.
Stay ahead of industry trends, platform changes, and emerging technologies to continuously innovate our digital approach.
Skills & Qualifications Proficiency in CapCut, Canva, and strong working knowledge of Adobe Creative Suite.
Experience using social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
Strong understanding of SEO, hashtags, metadata, and content optimization principles.
Expertise in social listening methodologies and tools.
Analytical mindset with experience using Google Analytics and social platform insights.
Advanced content creation skills across video, photography, graphics, and written formats.
Knowledge of paid social fundamentals and ability to support or collaborate on campaign development.
Exceptional attention to detail, editing/proofreading skills, and a commitment to producing polished, effective work.
Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and represent the brand’s voice authentically.
Familiarity with DTC brands, PR alignment, e-commerce-enabled social content, and current digital marketing trends.

Ideal Candidate

A self-driven creative strategist who can think big-picture while executing with precision. You thrive in a fast-paced environment, bring fresh ideas to the table, and have a passion for elevating brand narratives through compelling digital storytelling.

Shani Darden Skin Care jobs

Social Media Manager