We’re seeking a dynamic and experienced Social Media Manager to join our growing team and help bring our brands to life. You’ll play a pivotal role in shaping and executing social strategies across our portfolio of clients and L.A. Libations brands, creating scroll-stopping content that builds community and drives measurable growth. If you’re equal parts creative and strategic, and thrive in fast-moving, culture-driven environments, this role is for you.

NOTE: Applicants are required to submit a resume, cover letter and portfolio. Please email these items to Jenni Garcia jenni@lalibations.com with the subject line: Social Media Manager. Applications without these items will not be considered.

Who We Are:

L.A. Libations is a leading emerging brand accelerator and beverage innovation company based in Los Angeles, California. Focused on identifying, nurturing, and scaling the next generation of beverage brands, L.A. Libations partners with entrepreneurs, strategics, and retailers to bring innovative, consumer-driven concepts to market. Through its ecosystem—including Taste Tomorrow Ventures, L.A. Vibrations, SIP and The Beverage Forum—L.A. Libations connects capital, capability, and community to build the future of the CPG industry.

About L.A. Vibrations

L.A. Vibrations, the marketing arm of L.A. Libations, serves as a marketing partner for innovative CPG brands. We help emerging brands create standout identities, scale online, and win on shelf. With deep expertise across brand, digital, and retail, we connect every channel into one seamless growth system.

You’ve likely encountered our work across a portfolio of standout consumer brands, including SipMARGS with Alix Earle, Dry & Dirty, Naked Life, Pretty Tasty Collagen Tea, Chamberlain Coffee, Plezi, Rookie Wellness, NOOT, SkyPop Protein Soda, Fever-Tree, and more.

Acting as an extension of our brand’s in-house teams, we bring the strategy, execution, and vibrations that spark momentum, shape culture, and fuel long-term growth with confidence. We specialize in three core areas:

Brand & Creative – Building standout brands with strategy, design, and storytelling.
Digital Growth – Driving measurable results and scaling online
Retail Strategy & Experiential – Helping brands win in the real world

Key Responsibilities

Support the Director of Social Media in the development and execution of comprehensive social media and community management strategies for clients owned platforms and L.A. Libations channels, ensuring alignment with brand objectives and target audiences.
Create and curate unique scroll-stopping, high quality content including photos, videos, graphics, IG stories, and captions tailored to each clients’ branding and audiences across platforms.
Manage content calendars including drafting posts, sharing with clients for approval, and scheduling, aligning with influencer posting schedules.
Own day-to-day community management for client accounts including responding to comments, DMs, and interacting on relevant community posts across Instagram, TikTok, Facebook and LinkedIn.
Monitor and optimize content and channel performance to exceed client expectations and goals for awareness, engagement and growth.
Utilize analytics tools to track, analyze, and optimize the performance and efficacy of content and campaigns.
Create and present monthly social media reports for clients, including content performance, growth and recommendations based on data.
Support the Brand and Digital teams in bringing influencer and brand partnerships to life on social media.
Occasionally attend off-site events to capture and post content in real time and post-event recaps.
Collaborate with the Director of Social Media to build out social media shot lists at brand photoshoots.
Own day-to-day communication with clients and brand partners.
Collaborate cross-functionally with brand, creative, digital, influencer, experiential and L.A. Libations teams.
Stay informed about social media trends, algorithm changes, and emerging platforms to ensure LAV’s clients remain at the forefront of digital marketing.

Who You Are

Social media obsessed in the best way - you live and breathe platforms, content, and culture
Deeply passionate about food, beverage, and consumer brands
A creative thinker who loves crafting unique, scroll-stopping content - and seeing it come to life
Energized by growth, momentum and measurable results
Equal parts creative and operator: big ideas and strong execution
Calm, diplomatic, and solutions-oriented if tension or pressure arises from clients
Willing to roll up your sleeves and do the work - no task is too small
Able to seamlessly pivot brand voice and tone at a moment’s notice
Constantly locked in to social trends and instinctively knows how to translate them to any brand
Results-driven, self-directed, inquisitive and entrepreneurially minded
Proactive by nature - you spot and take initiative without being asked
Comfortable on camera and confident letting your personality shine in content
Highly organized with sharp attention to detail, able to prioritize across tight and fast-paced timelines
A collaborative team player who works seamlessly with cross-functional partners
Fluent in storytelling through data, using insights to inform strategy and creative decisions
Trustworthy, accountable, and dependable at all times
Lives with integrity, strong judgment and high standards for quality

Required Qualifications

Bachelor’s degree
4-6 years of experience in social media and digital marketing, ideally within CPG or beverage brands, restaurant/hospitality, or full-service advertising, marketing, or entertainment agencies
Proficiency in creating content and managing brand accounts across major social media platforms including Instagram, TikTok, Facebook, and LinkedIn
Demonstrated success of growing social followings and driving engagement
Proficient in creative and editing tools including Adobe Photoshop, Premier Pro, Lightroom, After Effects, and Figma
Experience in managing and collaborating with cross-functional teams in an agency or fast-paced environment
Proven ability to manage multiple tasks on multiple projects simultaneously
Excellent interpersonal and communication skills, both written and verbal
Self-directed, adaptable, and able to pivot quickly in dynamic environments
Highly organized with a strong creative eye and attention to detail
Proficient in Microsoft Office and Google Workspace

Preferred Qualifications

Experience managing paid social campaigns, including boosting on Meta and TikTok
Familiarity with overseeing and allocating social media budgets
Experience leveraging AI for creative purposes, including photo and video content

This is a hybrid role and our office is located in El Segundo, CA.

The salary for this role is $80-90k. Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to salary, L.A. Libations offers a comprehensive benefits program.

L.A. Vibrations jobs

Social Media Manager