About The Job

Summary Statement

As the Social Media Manager for Resorts World Las Vegas, you will be responsible for implementing the overall social media strategy for the resort. Your role will involve developing strategic plans that disrupt the market and introduce innovative approaches to social media marketing, positioning us competitively alongside other luxury Fortune 500 brands beyond the hospitality sector.

Primary Job Duties: Includes but is not limited to:

Report to and collaborate closely with the Senior Manager to develop Resorts World Las Vegas’ social media strategies from content ideation and development to execution and engagement.
Proficient in copywriting and ability to create and manage design teams for daily content in the format of Instagram Stories, vertical video, and other content types.
Develop, coordinate, and execute photo and video shoots in collaboration with internal teams, agency partners, and on-property stakeholders, ensuring all production aligns with brand standards, timelines, and business objectives.
Manage daily content capture & scheduling, community management and guest care across resort channels.
Develop and manage monthly campaigns and other reporting needs to leverage data and insights that help optimize strategy.
Monitor the resort’s social reputation with ability to perform crisis management and escalate issues to the appropriate internal stakeholders.
Develop and deliver social media promotions, plans, and timelines to support business objectives.
Stay apprised of industry advancements within the social media landscape and revise channel strategy based on impact.
Clearly communicate and translate creative concepts into actionable direction that aligns with Resorts World Las Vegas’ luxury positioning, ensuring cohesive storytelling across social platforms.
Ability to execute influencer programs and familiarity with managing against all FTC guidelines and regulations.
Cultivate and manage communication with property liaisons and grow collaborative partner relationships.
Perform other job-related duties as requested.

Qualifications: Includes but is not limited to:

Ability to effectively communicate in English.
Experience with working within enterprise social media monitoring platforms such as Microsoft Suite, Upfluence, Sprout, Adobe, etc.
Managing multiple complex organic social campaigns across multiple brands, simultaneously.
Proficient in social media channels, specifically Facebook, TikTok, Instagram, X, Pinterest, LinkedIn, YouTube, and other emerging platforms.
Adobe Creative Suite, Photoshop, and photography skills a plus.
Project management skills that enable the ability to manage multiple priorities in a fast paced and deadline driven environment.
Excellent customer service skills.
Ability to obtain & maintain full knowledge and understanding of company and department rules and regulations, policies, and procedures.
Ability to successfully mentor a team.
Ability to work varied shifts, including nights, weekends, and holidays.

Preferred

Knowledge and experience leveraging social media in support of larger integrated brand campaigns within hospitality, entertainment, or luxury sector.
Previous experience working in a large, luxury resort setting.

Minimum Education And Experience

At least 21 years of age.
Bachelor’s Degree or higher in Marketing, Communications, Digital Media, or related field.
Minimum of five years of experience within social media marketing and online community or a related operational area/field.
Minimum of three years of related operational management experience at a similar leadership level.

Certificates, Licenses, Regulations

Proof of eligibility to work in the United States.

Physical Demands

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work is typically performed in an office environment.
Must be tolerant to varying conditions of noise level, temperature, illumination, and air quality.
Prolonged sitting/standing.
Bending and reaching.
Transporting, pushing, pulling, lifting, and maneuvering items weighing up to 15 lbs.
Eye/hand coordination.
Ability to comply with Policies and Procedures, Job Description, daily memorandums, chemical labels (SDS) and other instructions.

At Resorts World Las Vegas, we believe that every member of our team is an ambassador and is essential to the success of our company. We expect all Team Members to take personal ownership in ensuring everything they do is in the best interest of the company and that all will adhere to our five core non-negotiable responsibilities.

Everyone is an Ambassador–No matter where you work at Resorts World Las Vegas, it is your responsibility to treat this property like you would your own home. No one gets hurt, everyone feels secure, the environment is clean, and every guest gets what they need.
Everyone works in Safety–If you have a safety concern, it is your responsibility to address it by correcting it or notifying the appropriate department or individual.
Everyone works in Security–If you See Something, it is your responsibility to Say Something. You must notify the appropriate department or individual if you feel there is a security concern.
Everyone works in EVS–If there is trash on the floor, it is your responsibility to pick it up. If it is a mess that needs more attention, it is your responsibility to notify the appropriate department or individual.
Everyone works in Guest Experience–If a guest needs assistance, it is your responsibility to assist that guest and do so with a smile. If the guest needs more assistance than you can provide, it is your responsibility to notify the appropriate department or individual.

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