Social Media Coordinator

Part-Time | $22/hr | 20–30 Hours/Week | Boerne & San Antonio, TX

About Sunny’s

Sunny’s is an elevated brunch and bar concept defined by intentional design, a refined atmosphere, and a distinctive brand identity. As we continue expanding within the San Antonio market, we are investing in a digital presence that builds anticipation, strengthens local visibility, fosters community, and reflects the full Sunny’s experience.

We’re seeking a creative, organized, and digitally savvy Social Media Coordinator to manage the online presence of Sunny’s and our evening concept, After Hours, across social media, local business platforms, and digital guest touchpoints.

Position Summary

The Social Media Coordinator is responsible for managing the day-to-day social media and online presence of Sunny’s and After Hours.

This role combines content planning, social publishing, community engagement, digital listing management, performance reporting, creative direction, and content production coordination. The Social Media Coordinator will work directly under the Marketing Director and manage the videographer’s production schedule, priorities, and deliverables.

The ideal candidate understands that digital presence management extends beyond posting content. They understand audience behavior, platform culture, local search visibility, brand voice, performance metrics, and how each online interaction shapes the guest experience.

This is an excellent opportunity for someone looking to grow into a larger social media management, digital marketing, creative direction, or brand management role.

Key Responsibilities

The Social Media Coordinator is responsible for managing and maintaining:

Instagram
TikTok
Facebook
Facebook Groups
Nextdoor
Google Business Profiles
Apple Maps and Apple Business Connect
Yelp

The Social Media Coordinator is responsible for ensuring these platforms remain accurate, active, aligned, and consistent with Sunny’s and After Hours’ brand standards.

Social Media Management & Publishing

Execute social media content across Instagram, TikTok, Facebook, Facebook Groups, and Nextdoor
Schedule and publish approved content according to established content calendars
Maintain platform consistency and brand alignment across all channels
Ensure social platforms remain active, polished, and engaging
Write platform-specific captions that reflect the distinct voices of Sunny’s and After Hours
Confirm all posts, captions, covers, tags, links, and publishing details are accurate before posting
Maintain an organized publishing schedule and reliable content buffer

Content Planning & Strategy

Develop weekly content plans for Sunny’s and After Hours
Build content calendars based on marketing priorities, campaigns, promotions, events, and business needs
Develop original concepts, scripts, storyboards, shot lists, and creative directions
Identify platform trends, audience opportunities, and culturally relevant content concepts
Contribute ideas for monthly high-impact or highly shareable content initiatives
Prepare captions, cover concepts, calls to action, talent needs, props, locations, and production requirements before filming
Use performance data to improve future content recommendations and publishing decisions

Community Engagement

Manage public-facing interactions across social platforms
Respond to comments, tags, mentions, and community conversations
Engage thoughtfully with followers, guests, local businesses, creators, and community partners
Monitor audience feedback and surface meaningful insights to the Marketing Director
Support reputation-building efforts through consistent and brand-aligned communication
Help strengthen brand loyalty through timely and intentional engagement

Stories & Real-Time Content

Maintain consistent weekday story activity for Sunny’s and After Hours
Create visually cohesive story content using approved photography, video, graphics, and templates
Share behind-the-scenes moments, updates, promotions, events, and campaign support content
Repurpose approved user-generated content and tagged posts
Ensure story content remains current, polished, and aligned with each concept’s brand identity

Online Presence Management

Manage and maintain Sunny’s and After Hours listings across Google, Apple, and Yelp
Ensure business names, addresses, hours, links, menus, photos, descriptions, and other listing details remain accurate
Publish regular updates, photos, promotions, events, and business information where applicable
Monitor guest reviews, listing activity, platform notifications, and account health
Coordinate review responses and flag sensitive guest concerns to leadership
Identify duplicate, inaccurate, outdated, or unauthorized listings and assist with corrections
Monitor local search visibility and recommend improvements to strengthen each location’s digital presence
Ensure new promotions, menu changes, events, and operating updates are reflected across relevant platforms

Local Community Marketing

Execute Facebook Group and Nextdoor content initiatives
Support local awareness campaigns, hiring efforts, events, promotions, and announcements
Adapt messaging for different community audiences and platforms
Identify relevant local groups, conversations, partnerships, and visibility opportunities
Help strengthen neighborhood-level awareness across Boerne and San Antonio

Content Production Management

Manage the videographer’s production workflow, priorities, schedule, and deadlines
Coordinate filming dates, locations, talent, props, products, and operational needs
Provide the videographer with approved concepts, scripts, storyboards, shot lists, and creative direction before filming
Attend and direct on-site filming sessions for Sunny’s and After Hours
Ensure talent, locations, food, beverages, and supporting materials are prepared before production begins
Provide clear creative and brand direction during filming
Review first drafts and prepare organized, consolidated feedback
Track revisions and confirm final videos and photography are delivered by established deadlines
Ensure all captured content supports campaign objectives, publishing needs, and Sunny’s brand standards
Maintain an organized production calendar that supports consistent publishing and a two-week content buffer

Reporting & Performance Tracking

Complete daily reporting on social media activity, publishing, engagement, online listings, and active priorities
Prepare weekly reports summarizing content performance, audience engagement, platform activity, production progress, and key findings
Prepare monthly reports identifying performance trends, strongest content, opportunities, challenges, and recommended next steps
Track relevant metrics across social media, Google, Apple, Yelp, Facebook Groups, and Nextdoor
Monitor follower growth, reach, views, engagement, shares, watch time, reviews, listing activity, and other assigned performance indicators
Use reporting insights to improve content planning, publishing decisions, community engagement, and online visibility
Maintain accurate trackers, calendars, reports, and supporting documentation

Meetings & Team Coordination

Attend and participate in weekly marketing and content meetings
Present content plans, reporting insights, production updates, priorities, and outstanding needs
Coordinate closely with the Marketing Director, videographer, restaurant leadership, and on-site teams
Communicate schedule changes, production needs, delays, risks, and approval requirements promptly
Maintain clear accountability across planning, filming, editing, approvals, publishing, and reporting
Follow established approval processes and ensure content is submitted with sufficient time for review

Required Qualifications

2–4 years of experience managing social media, digital marketing, online business listings, or content production for a brand, agency, restaurant, hospitality business, or creator
Strong understanding of Instagram, TikTok, Facebook, Facebook Groups, Nextdoor, and emerging social media trends
Experience managing or updating Google Business Profiles, Apple Maps, Yelp, or similar local business platforms
Excellent written communication and copywriting skills
Experience developing content calendars, captions, creative concepts, and platform-specific messaging
Experience coordinating content production, creative workflows, or videographers
Ability to provide clear creative direction, manage deadlines, and hold production partners accountable
Comfortable reviewing performance metrics and preparing organized reports
Strong project management and organizational skills
Comfortable receiving feedback and working within structured approval processes
Strong attention to detail and commitment to brand consistency
Availability to work in person across Boerne and San Antonio
Availability to attend weekday shoots, occasional weekend activations, and Friday or Saturday evening filming for After Hours when required

Skills & Competencies

Social Media Management
Digital Presence Management
Google, Apple, and Yelp Listing Management
Community Management
Copywriting and Brand Voice Development
Content Planning and Creative Thinking
Creative Direction
Content Production Management
Performance Reporting and Analysis
Trend and Audience Awareness
Project and Time Management
Team Coordination and Leadership
Communication and Collaboration
Attention to Detail
Customer Engagement
Adaptability and Problem Solving

Work Schedule & Reporting Structure

Schedule

Part-Time, 20–30 hours per week
Flexible scheduling based on content calendars, reporting requirements, production deadlines, campaigns, and shoot schedules
Regular in-person availability required across Boerne and San Antonio
On-site availability required for content shoots, production days, meetings, and marketing activations
Occasional evening and weekend availability required for After Hours content, events, and special campaigns

Sunny's Brunch jobs

Social Media Coordinator