Job Title: TikTok Growth Manager

Location: Remote

Employment Type: Full-Time

Timing: 06:00 AM to 03:00 PM EST

Work Schedule: Monday - Saturday

Compensation: UPTO 600 USD Per Month

Experience Level: Minimum of 5+ years in digital marketing, social media growth, or related roles

Job Overview

We are seeking a highly strategic and data-driven TikTok Growth Manager to lead the development and execution of a high-impact TikTok growth strategy for a leading

U.S. immigration law firm. The ideal candidate will have a proven track record of scaling TikTok accounts, building engaged communities, and converting social media traffic into qualified leads.

This role requires a strong understanding of TikTok algorithms, viral content mechanics, audience growth strategies, and performance analytics, with the ability to translate complex immigration topics into engaging, compliant, and informative content.

The TikTok Growth Manager will work closely with the legal team, marketing team, and content creators to build a trusted digital presence that educates audiences on immigration pathways while driving brand awareness and client acquisition.

Key Responsibilities

1-TikTok Growth Strategy

• Develop and execute a comprehensive TikTok growth strategy aligned with the firm's marketing and client acquisition goals.

• Identify high-growth content opportunities within the U.S. immigration and legal education niche.

• Design and implement strategies to increase followers, engagement,reach, and lead generation.

• Monitor emerging TikTok trends, algorithm updates, and platform innovations to maintain competitive advantage.

2-Content Strategy & Execution

• Plan and manage a content calendar focused on educational, storytelling, and viral content formats relevant to immigration law.

• Translate complex legal topics into short-form, engaging, and accessible TikTok content.

• Collaborate with attorneys and subject-matter experts to ensure accuracy and compliance of legal information.

• Guide video scripting, editing direction, captions, and content structure to maximize engagements

3-Audience Growth & Community Engagement

• Build and nurture an active TikTok community by engaging with comments, messages, and discussions.

• Implement organic growth strategies including hashtag optimization, trend adaptation, and collaborations.

• Manage influencer partnerships and creator collaborations where appropriate.

• Monitor community feedback and insights to refine content strategies.

4-Analytics & Performance Optimization

• Track, analyze, and report on key performance metrics including:

• Follower growth

• Engagement rates Video performance

• Lead conversion

• Audience demographics

• Conduct A/B testing on content formats, posting times, and messaging to optimize performance.

• Use analytics tools and insights to continuously improve campaign effectiveness.

5-Lead Generation & Marketing Alignment

• Design content funnels that convert TikTok engagement into consultation bookings and qualified leads.

Collaborate with marketing teams to integrate TikTok campaigns with broader digital marketing strategies, including landing pages and email marketing.

Implement call-to-action strategies that drive traffic to the firm's services.

6. Compliance & Brand Integrity

• Ensure all content aligns with legal advertising standards and ethical rules governing attorneys.

• Maintain a professional brand voice that reflects the firm's credibility and expertise.

Work with legal teams to ensure compliance with U.S. immigration law communication guidelines.

Required Qualifications

• Minimum 5+ years of experience in social media growth, digital marketing, or content strategy.

• Demonstrated success in scaling TikTok accounts or similar short-form video platforms.

• Strong understanding of TikTok algorithm mechanics and viral growth strategies.

• Experience creating high-performing short-form video content.

• Ability to translate technical or professional topics into engaging social media content.

• Proficiency in social media analytics tools and content management platforms.

Excellent storytelling, communication, and strategic thinking skills.

Preferred Qualifications

• Experience working with law firms, professional services, or immigration-related content.

• Knowledge of U.S. immigration processes and visa categories.

• Experience managing paid TikTok advertising campaigns.

• Background in digital growth marketing or performance marketing.

Experience working with remote or global teams.

Key Competencies

• Strategic thinking and growth mindset

• Data-driven decision making

• Creative storytelling and content innovation

• Strong project management skills

• High attention to detail and compliance awareness

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