Job Type

Part-Time / Contract / Freelance (10–25 hrs/week)

Compensation

About Us
Accessibility Advantage LLC is a fast-growing mobility and accessibility company specializing in stair lifts, wheelchair lifts, home elevators, and accessible home solutions. We generate high-value leads and operate in a competitive service market where inbound phone calls are the primary sales driver.

We are looking for a results-driven digital marketing consultant to manage and optimize our lead generation systems. This is NOT a social media position. Our business relies on paid search, conversion tracking, and landing page optimization.

Our goal is simple: increase qualified inbound phone calls and booked estimates while reducing cost per lead.

Responsibilities

Manage and optimize Google Ads (AdWords) campaigns (Search + Local Services preferred)
Oversee a large monthly advertising budget and improve ROI
Implement and manage conversion tracking using CallRail
Track call quality and attribute leads to campaigns/keywords
Build and optimize landing pages using Unbounce (or similar landing page builders)
Conduct keyword research and negative keyword optimization
Improve local SEO rankings (Google Business Profile, service pages, citations)
Reduce cost per lead and cost per booked appointment
Provide monthly reporting showing:
Cost per lead
Cost per call
Conversion rate
Keyword performance
Coordinate with our internal sales team to evaluate lead quality

Required Experience

Proven experience managing Google Ads accounts ($10,000+ monthly budget minimum)
Experience with CallRail or call tracking platforms
Experience building landing pages (Unbounce, Leadpages, or similar)
Experience tracking conversions and setting up attribution
Understanding of service-area businesses and local lead generation
SEO knowledge (on-page SEO, local SEO, Google Business optimization)
Ability to explain performance metrics in plain English

Strongly Preferred

Experience in home services, medical equipment, accessibility, construction, or HVAC
Experience generating inbound phone leads (not ecommerce)
Google Analytics / GA4 experience
Google Tag Manager experience
Understanding of lead qualification and sales funnels

Job Types: Part-time, Contract, Temporary

Pay: $20.00 - $30.00 per hour

Expected hours: 8 per week

Work Location: In person

Accessibility Advantage LLC jobs

Digital Marketing & Lead Generation Specialist (Google Ads / SEO / Conversion Tracking)