About Us:

Walk & Wag is a local pet sitting and dog walking company serving Chapel Hill and Carrboro, NC. We provide reliable, high-quality care for pets while their owners are at work or away. Our business is community-based, relationship-driven, and focused on steady, sustainable growth.

Job Description:

We are looking for a Freelance Local Marketing Manager who can drive real business results. This role is focused on customer acquisition, not just posting content. You will be responsible for planning and executing a marketing campaign that increases website traffic and generates new client requests.

The initial focus will be Instagram, combining organic content and paid ads. This role also includes capturing content in real time by occasionally accompanying Walk & Wag team members on pet walks to gather photos and short video for campaigns and ads. Additional assets will be provided.

Success in the first 90 days will be measured by increased website traffic and client inquiries. The contract will be reevaluated after 90 days, with a strong possibility of ongoing work managing Walk & Wag’s social media presence long term.

Key Responsibilities:

Develop and execute a local Instagram marketing strategy focused on customer acquisition
Plan and launch a 90-day marketing campaign for Walk & Wag
Create and publish content that supports business goals, including posts, captions, and short-form video
Plan, manage, and optimize targeted Instagram ads
Capture original photo and video content by spending time in the field with Walk & Wag team members as needed
Use local knowledge of Chapel Hill and Carrboro to guide targeting and messaging
Track and report on performance metrics including ad engagement, website traffic, and client inquiries
Adjust strategy based on performance and results

Requirements:

Proven experience marketing a local, service-based business
Strong understanding of Instagram marketing, including paid ads
Experience tying social media efforts to business outcomes such as traffic and leads
Ability to plan and execute campaigns from strategy through execution
Clear, concise writing and communication skills
Ability to work independently and manage projects
Must live in or very near Chapel Hill with strong local market knowledge

Required Qualifications:

Experience running paid Instagram campaigns for local businesses
Comfort capturing photo and video content in real-world settings
Familiarity with Canva or similar editing tools
Video editing skills for Instagram Reels
A genuine interest in pets and comfort working around animals

What We Offer:

Flexible working hours
Local, hands-on work with creative freedom
Clear goals and performance expectations
Opportunity for ongoing work beyond the initial 90-day contract
A fun, pet-centered environment where your work directly drives growth

Pay: $35/hour starting rate; rate and scope reviewed after 90 days

Hours: Starting at approximately 20 hours/month

Pay: From $35.00 per hour

Benefits:

Flexible schedule

Work Location: Remote

Walk & Wag jobs

Freelance Instagram Marketing Specialist