We are hiring an experienced Performance Marketing Specialist with hands-on expertise in running paid campaigns across Google Ads, Bing Ads, Facebook, Instagram, YouTube & TikTok Ads.
The ideal candidate must have agency experience, strong analytical skills, and the ability to manage ad campaigns independently using their own ad accounts.

Your main responsibility will be to generate high-quality leads, increase traffic, improve engagement, and maximize ROI.

Key Responsibilities1. Google Ads

Run Search, Display, Video, Performance Max & Remarketing campaigns.
Manage keywords, negative keywords, bidding strategies & landing page relevance.
Track CPC, Quality Score, CTR & conversion performance.

2. Bing Ads (Microsoft Ads)

Set up and optimize search campaigns for Bing/Yahoo/MSN.
Manage keyword targeting, demographics & device optimization.
Improve conversions and lower CPA on Microsoft network.

3. YouTube Ads

Run In-Stream, Discovery, Bumper & Retargeting campaigns.
Improve VTR, CTR, audience retention & lead generation.

4. Facebook & Instagram Ads (Meta Ads)

Create and optimize lead gen, conversion, engagement & remarketing ads.
Set up Custom Audiences, Lookalikes & advanced targeting.
Conduct A/B testing for creatives, copy & audiences.

5. TikTok Ads

Run In-Feed, TopView & Spark Ads.
Track engagement, conversion behavior & video performance.
Optimize short video formats for viral reach & low-cost traffic.

Skills Required

Expertise in Google Ads, Bing Ads, Meta Ads, YouTube Ads & TikTok Ads Manager.
Strong skill in PPC, SEM, SMM & Lead Generation Funnels.
Ability to create creative ad copies, audience research & strategy planning.
Strong analytical skills for CPL, CPA, CTR, CPM, ROAS & Conversion Rate.
Knowledge of marketing funnels, consumer behavior & ad psychology.
Basic skills in video editing or creative development (bonus).

Tools Required

Google Ads
Bing/Microsoft Ads
Meta Ads Manager
Google Analytics 4
Google Tag Manager
TikTok Ads Manager
Meta Pixel / Conversion API / TikTok Pixel
Canva / Adobe
Looker Studio
CRM tools (HubSpot, Zoho, etc.)

Performance Tracking

You must track and optimize:

Website traffic
Engagement & reach
Lead quality
CPL / CPA / ROAS
Keyword performance
Search term reports
Heatmaps (optional)
A/B Test results

Requirements

Must run ads from their own ad accounts (mandatory).
We will verify activity, setup & results.
Minimum 1–3 years agency experience required.
Ability to deliver consistent quality leads.
Strong English communication is a plus.

Job Types: Part-time, Freelance, Contract, Temporary

Pay: $63,524.12 - $76,502.17 per year

Expected hours: 3 per week

Work Location: Remote

L4RG USA LLC jobs

Performance Marketing Specialist (Google, Meta, YouTube, TikTok & Bing Ads)