A Freelance Social Media Strategist creates, manages and implements strategic plans for various pharmaceutical and health care-related campaigns and Client projects on social media. This role requires a creative and strategic storyteller who has experience in healthcare communications, and who can critically evaluate brand plans to develop social strategies, drive social listening efforts, and develop insights related to performance analytics.

Responsibilities include, but are not limited to:

Conduct thorough audits of current social media practices and performance
Develop and implement comprehensive social media strategies for Client projects and initiatives

Drive social listening activities and efforts based on Client’s unique needs to develop thoughtful reports and analyses

Work closely with various departments to ensure alignment and integration of social media initiatives, improving cross-functional collaboration

Create insights based on Client project metrics to evaluate the success of social media activities and guide future strategies and help define key performance indicators

Oversee and optimize paid social media campaigns across all social channels, and establish targeting profiles to ensure KPIs can be achieved

Qualifications:

Must have proven work experience as a Content Strategist, Content Manager or similar role for healthcare advertising/medical communications agency

In-depth knowledge of social platforms including but not limited to: Linkedin, X, Facebook, TikTok, Instagram, Reddit, YouTube

Experience collaborating with cross agency teams
Knowledge of Content Management Systems, like Sprout, Hootsuite, Khouros, Brandwatch
Experience using social media for business including META Business Suite, X for Business, Linkedin, YouTube and Google ads

Solid writing and editing skills in English
Time-management skills
Ability to guide and motivate team members
3-4 years experience working in med comm, pharma advertising required

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FREELANCE SOCIAL MEDIA STRATEGIST