Venture Team

Opteinics is used by forward-thinking food businesses of all sizes who are committed to environmental responsibility and sustainability. Our customers are those who recognize the importance of scientifically accurate and industry certified environmental footprint analysis but are seeking a solution that simplifies this complex process. Opteinics isn't just a product; it's a commitment to sustainable industry practices, helping businesses tread lightly on the planet while maintaining the highest standards of product quality and profitability.

Your Tasks

Social Media Marketing

Work with and manage 3rd party agency to develop and manage a social media marketing plan to increase brand awareness, generate leads, and drive traffic to our website for Opteinics.
Create engaging and relevant content for social media channels, including posts, videos, and graphics, that align with the unique identity of Opteinics and resonate with our target audiences.
Manage all social media accounts for Opteinics, including scheduling posts, responding to comments and messages, and monitoring analytics to track performance and identify areas for improvement.
Collaborate with internal teams, including marketing, design, and project management, to ensure consistency in messaging and alignment with overall business objectives for both brands.
Monitor industry news and competitor activity to identify opportunities for differentiation and maintain a competitive edge in the market for both brands.

Campaign Marketing

Create, execute, and measure multi-channel B2B lead generation programs for Opteinics.
Collaborate with content, sales, and product teams to refine messaging and optimise outreach strategies.
Implement Hubspot marketing module to track lead funnel and measure marketing campaign performance.

Key Experiences & Competencies

Experience with B2B Campaign Marketing and B2B Social Media (LinkedIn, Google Business ideally).
Hubspot knowledge essential.
Excellent written and verbal English communication skills, with the ability to create compelling content.
Strategic mindset with the ability to develop and execute data-driven marketing strategies.
Proactive attitude with a willingness to take initiative and drive results in a fast-paced environment.

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