Digital Marketing Specialist

The Digital Marketing Specialist, Third Party contractor is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house subject matter expert for lead generation and content distribution, informing the strategy for third-party media and syndication campaigns. You’ll work cross-functionally with Media Planners and Regional Marketers to align your execution with core business objectives and database growth.

The impact you will have:

Establish third-party media and content syndication as a reliable growth engine that meets or exceeds annual database growth and pipeline contribution targets across priority regions.
Design and scale ABM-focused syndication programs that materially increase qualified pipeline from named and strategic accounts while improving lead-to-opportunity conversion rates versus baseline.
Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel.
Improve lead quality from third-party sources by continuously optimizing partner mix, targeting, filters, and content alignment, resulting in higher opportunity creation and win rates from these programs.
Lead agency relationships and media buys for third-party and syndication programs, ensuring flawless execution, disciplined optimization, and measurable return on spend across partners.
Ensure third-party leads are delivered accurately, on time, and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking, tagging, and lead routing framework with Web, Marketing Ops, and Analytics.
Develop a high-performing ecosystem of third-party vendors and agencies, regularly evaluating, scaling, or replacing partners to maximize return on spend and channel performance.
Codify and share global best practices for third-party media and syndication, enabling regional marketers and media planners to launch campaigns faster and more consistently while maintaining lead quality standards.

What we look for:

5+ years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale, with direct ownership of database growth and/or pipeline targets.
Proven experience using lead orchestration platforms such as Integrate, Demandbase, or similar to manage complex lead delivery, QA, and routing workflows.
Demonstrated ability to design and optimize ABM-focused programs (account selection, targeting, creative, and offers) that drive measurable pipeline from named and strategic accounts.
Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations, forecasts, and quarterly investment plans.
Experience building and managing vendor and agency relationships, including evaluating performance, negotiating improvements, and making scale vs. sunset decisions.
Hands-on collaboration with Web, Marketing Operations, and Analytics teams to implement tagging, tracking, and measurement frameworks across the marketing stack.
Ability to operate in a fast-paced, global environment, managing multiple concurrent campaigns while maintaining a high bar for execution detail and data accuracy.

Must Have

Account-Based Marketing (ABM)
B2B Digital Marketing
Content Syndication
External Vendor Management
Media Buying
Paid Media

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Digital Marketing Specialist