The Freelance Digital Marketing & Social Media Specialist is responsible for developing and maintaining the Union Square Donuts online presence. The individual in this role is expected to work one-on-one with team members and management team to capture content, learn about new products, assist in developing the brand and present the business to the public in a clear, streamlined manner through several social media channels as well as marketing campaigns.

Duties and responsibilities

Social Media Management: Create, curate, and publish engaging content across various social media platforms (e.g., Facebook, X, TikTok, LinkedIn, Instagram) to increase brand awareness, drive traffic, and foster community engagement.
Content Creation: Develop relevant and compelling content, including posts, graphics, videos, and other multimedia assets, and tailor them to specific social media channels and target audiences.
Community Engagement: Monitor social media channels, respond to comments and messages and proactively engage with followers to build relationships and enhance brand loyalty.
Aware of the Latest Industry Trends: Keep up-to-date with the latest trends, best practices, and emerging technologies in digital marketing and social media to continuously innovate and enhance our services.
Communicate: Engage with the Company’s leadership team to ensure brand standards are being maintained and gain insight into the direction of upcoming campaigns.

Qualifications

Digital Native with at least one year of professional experience, preferably in the food/bev industry.
Critical thinking skills and attention to detail to creatively solve technical problems.
Creative thinker with a passion for storytelling and developing innovative strategies
Tech-savvy and passionate about the impact of digital innovation on the community.
Strong understanding of social media platforms, content management systems, and digital analytics tools.
Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences.
Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a rapidly changing environment.
Growth mindset and a desire and willingness to learn and stay on top of industry trends.
Basic graphic design skills for internal social media banners, email templates, etc.

Compensation is variable based on experience and skillset.

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