Join a dynamic boutique brand specializing in charcuterie and gourmet gifting, focused on elevating brand awareness and driving consistent orders through engaging digital content. This part-time, ongoing contract role is ideal for a creative professional passionate about connecting with local audiences and transforming beautiful products into compelling social media and email marketing campaigns. The position requires a hybrid approach, with both remote and occasional onsite work in the Boston area.
Deliverables
- Develop and execute a content calendar for Instagram, ensuring a minimum of three engaging posts per week.
- Create visually appealing and on-brand content that highlights products, seasonal collections, and special promotions.
- Manage and grow the brand’s Instagram presence, fostering community engagement and responding to audience interactions.
- Plan, design, and distribute regular email marketing campaigns to drive conversions and maintain customer relationships.
- Analyze social media and email performance metrics, providing actionable insights to optimize future campaigns.
- Collaborate with the team to align content with brand messaging and business goals.
Requirements
- Proven experience managing social media and email marketing for consumer brands, preferably in food, gifting, or lifestyle sectors.
- Strong portfolio demonstrating creative content creation, copywriting, and visual storytelling skills.
- Proficiency with Instagram, Canva, and email marketing platforms such as Mailchimp or Klaviyo.
- Ability to work independently, meet deadlines, and adapt to evolving brand needs.
- Excellent communication and organizational skills.
- Based in or near Boston, with availability for occasional onsite meetings or content shoots.
- Familiarity with analytics tools to track engagement and campaign effectiveness.
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
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