Our family of brands comprises Dansk, the heritage home brand from Denmark, Schoolhouse, the lighting and lifestyle goods company based in Portland, Oregon, and Food52, the curated cooking and home destination, based in Brooklyn New York.
Food52 is a next-generation cooking and home company, named one of the World's Most Innovative Companies by Fast Company, with a monthly reach of more than 30 million people. The digital hub challenges the models of traditional media and retailers, combining content, commerce, and community around the belief that the kitchen is the heart of the home and that food is the center of a well-lived life. Food52 connects a global community of experts and amateurs, supporting them with inspirational, helpful content — recipes, videos, podcasts, cookbooks, and more — and outfitting them with products that make them happy. In addition to a curated Shop that features hundreds of makers, the Food52 family of brands includes the lighting and lifestyle goods company Schoolhouse and the heritage home brand Dansk.
About the Role:
We are seeking a Producer to lead Food52’s Hotline platform for a 6-month freelance contract.The Hotline is a community-driven platform where users can ask any food or cooking-related questions and receive expert answers in real-time. The role will involve managing the Hotline's digital presence, including the development of a social media strategy and answering queries from various channels (social, phone, etc). You will also collaborate with the content and production teams to launch a weekly video show that responds to popular Hotline questions.
Key Responsibilities:
- Develop and execute a strategy for answering cooking-related questions from the community in real time via various platforms (phone, social, etc).
- Establish and manage Hotline social media accounts, post regularly, and engage with the community.
- Work closely with the content and production teams to launch a weekly video show, aiming to answer common Hotline questions.
- Plan, organize, and produce the video show in collaboration with internal teams, with an ideal launch before the holiday season.
- Work with external and internal talent, assist with content development, and creatively oversee shoots.
Success Metrics:
- Timely responses to user questions across Hotline channels (phone, social, etc).
- Successful Hotline launch and consistent production of the weekly video show before the holidays.
- Strong coordination with internal teams to produce innovative and on-brand content.
Qualifications & Requirements:
- Expertise in Cooking: Deep knowledge of food and cooking, with the ability to provide practical, timely, and creative solutions to food-related questions.
- Social Media Savvy: Proven experience managing social media accounts, with a track record of building engagement and interacting with a digital community.
- Strong Understanding of Digital Best Practices: A strong understanding of digital and social media best practices, trends in interactive and digital storytelling.
- Visual and Content Creation Skills: Keen eye for social visuals and experience creating short-form video content, both on-the-fly and for longer-lead projects.
- Effective Communication and Execution: Proven ability to communicate effectively and meet deadlines, with experience in content execution from start to finish.
- Strong Writing Skills: A voice that resonates with Food52’s brand, with the ability to communicate clearly, concisely, and with personality.
- Self-Starter: The ability to work independently, take initiative, and own the Hotline experience end-to-end.
- Resourcefulness: Ability to think on your feet, troubleshoot, and find answers efficiently.
Physical Requirements:
- Frequent computer usage
- Must be able to lift and carry up to 40 lbs
EEO STATEMENT
Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.
