Job Description
SHAWNEE PUBLIC SCHOOLS
Job Title: Digital Content Creator & Social Media Specialist
Reports to: Director of Communications
Site: Central Office
Qualifications
Education, Training or Experience Required:We seek a dynamic individual who works collaboratively and creatively with colleagues. Candidates should be passionate about communications and marketing and be excited to work in a school community.
Minimum Qualifications
- High school diploma or equivalent required.
- Demonstrated experience creating digital content for social media or other digital platforms.
- Proficiency in photography, videography, video editing, and graphic design.
- Strong written communication, organizational, and interpersonal skills.
- Working knowledge of major social media platforms, including Facebook, Instagram, YouTube, and emerging platforms.
- Ability to manage multiple projects, meet deadlines, and work independently.
- Ability to maintain professionalism, confidentiality, and sound judgment when representing a public school district.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field.
- Professional experience in social media management, digital marketing, branding, or public relations.
- Experience developing and implementing successful digital marketing campaigns.
- Experience with Adobe Creative Cloud, Canva, or comparable design and editing software.
- Experience using social media analytics and performance measurement tools.
- Experience with website content management systems.
- Experience in public education, nonprofit organizations, or community-focused communications.
- Portfolio demonstrating creative digital content, photography, video production, or marketing campaigns.
Job Summary: Shawnee Public Schools is seeking a creative, innovative, and highly motivated Digital Content Creator & Social Media Specialist to lead the district's digital storytelling, social media presence, and online branding efforts.
This position is responsible for developing, creating, managing, monitoring, and supervising content across all official Shawnee Public Schools social media platforms. The successful candidate will use photography, videography, graphic design, written communication, and digital marketing strategies to showcase the achievements, opportunities, people, and programs that make Shawnee Public Schools a great place to learn and work.
Working directly under the supervision of the Director of Communications, this individual will play a central role in strengthening the district's public image, increasing community engagement, and communicating the value of public education.
Knowledge, Skills And Abilities
Essential Job Functions (PERFORMANCE RESPONSIBILITIES):
- Digital Content Creation and Storytelling
- Create engaging, high-quality digital content, including photographs, videos, graphics, reels, short-form videos, and written stories.
- Capture and highlight student achievements, classroom experiences, extracurricular activities, staff accomplishments, and district initiatives.
- Develop creative storytelling strategies that showcase the positive impact of Shawnee Public Schools on students and the community.
- Produce promotional and informational content for district programs, events, enrollment, recruitment, and special initiatives.
- Maintain an organized digital library of district photographs, videos, graphics, and other media assets.
- Social Media Management and Oversight
- Manage, monitor, and supervise all official district and school-site social media accounts.
- Develop and implement a districtwide social media strategy that promotes consistent messaging, branding, and engagement.
- Establish and maintain a districtwide social media content calendar.
- Coordinate with school administrators and designated site personnel to ensure accurate, timely, and appropriate content.
- Monitor social media engagement, comments, messages, and emerging issues, coordinating responses with appropriate district leadership.
- Develop and maintain social media guidelines, account access procedures, and best practices for district and school-site accounts.
- Ensure content complies with district policies, student privacy requirements, and applicable laws.
- Marketing and Branding
- Assist in developing and implementing marketing strategies that promote Shawnee Public Schools to current and prospective families, employees, and community stakeholders.
- Strengthen and maintain a consistent district brand across digital platforms and promotional materials.
- Develop creative campaigns highlighting academic programs, career pathways, athletics, fine arts, student opportunities, and district accomplishments.
- Support student enrollment, employee recruitment, and community engagement initiatives through targeted digital marketing.
- Collaborate with district leadership to identify opportunities to enhance the district's public image and visibility.
- Digital Communication and Community Engagement
- Work directly with the Superintendent and district leadership to communicate district priorities, accomplishments, and initiatives.
- Create digital content supporting important district announcements and community information.
- Assist with the development of content for the district website and other digital communication platforms.
- Build positive relationships with school personnel to identify stories and opportunities for recognition.
- Support district communication efforts during emergencies or sensitive situations as directed by the Superintendent.
- Analytics and Continuous Improvement
- Monitor and analyze social media performance, audience engagement, reach, and content effectiveness.
- Prepare periodic reports for the Superintendent regarding social media growth, engagement, and marketing effectiveness.
- Use data and analytics to refine digital content strategies and improve communication with target audiences.
- Stay current with emerging social media platforms, digital marketing trends, and content creation technologies.
Additional Expectations
- Attend and provide digital coverage of school activities, district events, and community functions, including occasional evenings and weekends.
- Travel between district facilities and event locations as needed.
- Demonstrate initiative, creativity, flexibility, and a commitment to continuous improvement.
- Work collaboratively with district administrators, teachers, staff, students, and community partners.
- Represent Shawnee Public Schools in a professional and positive manner.
- Perform other related duties as assigned by the Superintendent.
Terms of Employment:Length of the work year and hours of employment shall be those established by the District.
(238-day/12 month contract or negotiable commensurate with education and experience)
Evaluation:Performance will be evaluated by the Superintendent based on the quality and effectiveness of digital content, social media management, district branding, community engagement, professional collaboration, and progress toward established communication and marketing objectives.
This job description is intended to describe the general nature and responsibilities of the position and is not an exhaustive list of all duties.