**This is a hybrid position based in Los Angeles and in-office two times a week. Only local applicants will be considered for this role.**
Agency Guacamole is an award-winning, LA-based influencer marketing, events/experiential and PR agency. We help clients in the beauty and lifestyle space tell their stories in a variety of ways—in partnership with the media, on social media channels, in collaboration with influencers and through cool events.
Check out some of our work on our Instagram:
https://www.instagram.com/agencyguacamole/
Position Overview
We are seeking an experienced and strategic Assistant Director, Social Media, or Director, Social Media (based on experience) to lead the social media strategy, creative direction and client relationship for a major global beauty and consumer brands account. You'll be the senior social lead on the accounts, setting strategy, guarding each brand's voice and building a team and system that turns culture-first content into measurable business results.
This individual should bring a balance of creativity, organization, leadership and analytical thinking, with the ability to translate brand objectives into impactful social media experiences. The role will focus on social media strategy, content development, copywriting, community management, social listening and leading a high-performing social media team.
What We're Looking For
We're looking for a strategic and hands-on social media leader who understands every stage of social media management, from writing copy and publishing content to developing brand strategies, managing communities, and leading high-performing teams.
The ideal candidate combines strong creative instincts, strategic thinking, and client relationship management with a deep understanding of consumer behavior, social trends, and performance analytics.
If you're passionate about beauty, consumer brands, and developing innovative social media strategies that drive results, we'd love to hear from you.
Key Responsibilities
Client Relationship & Account Management
- Serve as a primary strategic point of contact for the account, maintaining strong relationships with client stakeholders and marketing leadership.
- Manage client expectations, project timelines, deliverables, and feedback throughout the creative process.
- Ensure all social media strategies and creative executions meet established brand standards and client expectations.
- Provide strategic oversight, performance updates, and recommendations related to social media strategy, content development, community engagement, and brand growth.
- Collaborate closely with agency leadership to identify and pursue new business opportunities, partnerships, and opportunities to expand social media programs and services.
- Support new business presentations, strategic proposals, and client pitches by contributing social media expertise, insights, and recommendations.
Brand Strategy & Creative Direction
- Own and maintain client brand books, social media guidelines and creative standards to ensure consistency across all social media platforms.
- Develop and manage strategic content pillars (content buckets) aligned with brand identity, consumer interests, product offerings and marketing objectives.
- Lead the development of brand-specific social media strategies, ensuring each brand maintains a distinct tone of voice, visual identity and audience positioning.
- Ensure brand guidelines, messaging and creative standards are consistently applied across social media content, campaigns and community interactions.
- Provide strategic creative direction and oversight to ensure social media initiatives align with client goals, brand positioning and emerging cultural trends.
Social Media Management & Content Development
- Develop and oversee monthly and quarterly content calendars across Instagram, TikTok, Facebook, YouTube and other relevant social platforms.
- Lead the planning and execution of organic and integrated social media campaigns, including product launches, promotional initiatives and seasonal campaigns.
- Oversee social media copywriting, including captions, campaign messaging, platform-specific content and brand storytelling to ensure consistency in tone of voice and overall brand marketing objectives.
- Direct day-to-day social media publishing and posting activities, ensuring content is accurate, timely, engaging and aligned with approved strategies.
- Lead community management and surprise & delight efforts, including audience engagement, responding to comments and messages and maintaining each brand's voice across social interactions.
- Oversee responses to negative comments, sensitive consumer feedback and potential social media crises, coordinating escalation and crisis communications with client stakeholders as appropriate.
- Lead social listening initiatives to monitor consumer sentiment, competitive activity, industry conversations and emerging trends that may impact brand perception or marketing opportunities.
- Collaborate closely with the Influencer Marketing Lead to integrate influencer, UGC, ambassador and product seeding initiatives into the broader social media strategy and editorial calendar, while the influencer marketing team retains ownership of those programs.
Team Leadership & Collaboration
- Lead, mentor, and provide strategic direction to social media managers, coordinators and cross-functional team leads.
- Collaborate with internal departments and team leads to ensure social media strategies, campaign timelines and client deliverables are executed effectively.
- Provide coaching, professional development, and ongoing feedback to strengthen team performance, accountability and strategic capabilities.
- Establish efficient workflows, delegate responsibilities, and proactively assess team capacity to support high-quality execution and sustainable workloads.
Performance, Analytics & Optimization
- Establish and monitor key performance indicators (KPIs) to measure social media effectiveness and campaign success.
- Evaluate the effectiveness of content pillars, campaign strategies and platform-specific initiatives.
- Leverage data and consumer insights to optimize content strategies and support broader marketing objectives.
- Analyze social media performance, audience engagement, community interactions and consumer sentiment to identify opportunities for improvement.
- Provide strategic insights and actionable recommendations to increase brand share of voice, drive meaningful consumer conversations and strengthen positive consumer sentiment.
- Monitor competitor activity, social listening insights and emerging industry trends to identify opportunities for brand differentiation and growth.
- Present performance findings, strategic recommendations and optimization opportunities to internal leadership and client stakeholders.
Qualifications
- Bachelor's degree in Marketing, Communications, Advertising, or a related field required.
- 6–9 years of progressive experience in social media, digital marketing, brand management, or integrated marketing, including demonstrated management and leadership experience.
- Demonstrated career progression from hands-on social media responsibilities, including content creation, copywriting, and publishing, into strategic leadership and team management.
- Demonstrated experience developing and managing brand books, content pillars, social media guidelines, and editorial calendars.
- Proven ability to lead social media strategy and creative execution across multiple brands or product lines.
- Strong knowledge of Instagram, TikTok, Facebook, YouTube, real-time community management, UGC, social listening and emerging social media trends.
- Experience developing social media copy, overseeing publishing workflows, managing online communities and responding to sensitive or negative consumer feedback.
- Strong understanding of social media analytics, competitive research, consumer sentiment and performance optimization.
- Demonstrated experience managing and mentoring social media teams while balancing strategic leadership with hands-on execution.
- Must be based in the Los Angeles area and available to work on-site in Culver City at least two days per week.
Preferred Qualifications
- Previous agency experience managing national or global consumer brands.
- Experience overseeing multiple beauty or hair care brands within a single client portfolio.
- Working knowledge of social media management, analytics, and project management platforms.
- Experience supporting new business development, client pitches or strategic partnership opportunities.
- Experience using social listening and community management tools to inform brand strategy and consumer engagement.
- Experience managing high-volume social media accounts and leading teams in fast-paced agency environments.
Physical Requirements & Work Environment
- Ability to perform standard office duties, including prolonged periods of sitting, computer use, and participation in virtual and in-person meetings.
- Ability to occasionally lift or move materials weighing up to 20 pounds.
- This position follows a hybrid work schedule requiring a minimum of two days per week in the Culver City office.
- No routine business travel is required.
- Reasonable accommodations will be provided to qualified individuals with disabilities to perform the essential functions of the position.
Equal Employment Opportunity
Agency Guacamole is an Equal Opportunity Employer. We are committed to providing equal employment opportunities and fostering an inclusive workplace for all employees.
