Winter Marketing & PR is seeking a Social Media & Digital Marketing Specialist to handle day-to-day social media execution and digital advertising efforts across a variety of client accounts.
Our firm is led by experienced marketing professionals and supported by an incredible, highly skilled team. Clients often choose to work with us for our great ideas, rich knowledge, high standards, and attention to detail.
This role is ideal for someone who is deeply engaged in social media, understands how creative and strategy work together, and takes pride in disciplined, detail-oriented execution. The right candidate brings curiosity, professionalism, and a strong desire to continuously learn and improve.
Key Responsibilities
- Manage day-to-day social media posting for multiple client accounts across relevant platforms
- Execute and optimize paid social advertising, including sophisticated ad buying on Meta and other digital platforms
- Support Google Ads (AdWords) campaigns, including keyword research, ad development, monitoring, and optimization (training and credentialing provided)
- Assist with tracking performance metrics and reporting insights to inform future campaigns
- Stay current on social media trends, platform updates, and best practices while maintaining a professional, brand-aligned approach
- Collaborate with internal teams on campaign planning, creative development, and messaging
- Coordinate and participate in offsite client meetings, content capture, and on-location shoots when needed
- Assist with videography, content capture, and basic video editing for social and digital use
- Maintain organized content calendars, assets, and documentation across client accounts
- Calmly communicate clearly and professionally with clients, vendors, and internal team members
Qualifications
- 1-3 years of experience supporting social media and/or digital marketing efforts
- Working knowledge of major social media platforms and paid social advertising tools
- Familiarity with Meta Ads Manager; interest in learning additional ad platforms
- Be able to comfortably handle multiple deadlines with different accounts simultaneously
- Willingness to learn Google Ads and pursue platform certifications
- Basic experience with video capture and editing tools (mobile or desktop-based)
- Strong attention to detail
- Clear written and verbal communication skills
- Reliable, organized, and comfortable working in a collaborative, fast-paced environment
Nice to Have
- Prior experience working in an agency or client-service environment
- Google Ads certification or analytics experience
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Pay based on experience – starting at $30-32/hour
Directly supporting: President/Owner, Creative Director, Account Specialists
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About Us:
We are a boutique marketing and public relations agency that specializes in high-quality strategy, design, and customer service. Our clients rely on us for excellence in every detail, from concept to execution.
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Availability:
During normal business hours – Monday–Friday, 8:00 am–5:00 pm.
Some evening or weekend availability may be required for deadlines or events.
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A person who will be successful in this role will be adaptable, detail-oriented, curious, and genuinely passionate about social media and digital marketing, with a professional and client-focused mindset.
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Job Types: Full-time, Contract. This is a local to Anchorage, work from home role.
Benefits:
- Flexible Schedule
- Hybrid Work Location, in Anchorage, AK
- Healthcare Reimbursement Arrangement
- Our Agency: https://wintermarketingpr.com/
