Job Title: Marketing Contractor (Mandarin & English)
Position Type: 12-Month Contract (Potential Extension up to 3 Years)
Location: Palo Alto, CA – 5 Days Onsite
Salary Rate: $35/hr on W2 to $40.00/hr (USD) on W2
Job Description:
We are seeking a B2B Integrated Marketing Contractor to support marketing initiatives across North America and LATAM, with a strong focus on event marketing, demand generation, and sales enablement. The ideal candidate will have hands-on experience planning and executing B2B events, conferences, webinars, exhibitions, and integrated marketing campaigns, with a focus on generating enterprise leads and contributing to sales pipeline. This role will work closely with sales and global cross-functional teams to execute marketing programs and strengthen market presence.
Responsibilities:
- Support the execution of integrated B2B marketing initiatives to drive business growth and enterprise lead generation across North America and LATAM.
- Develop and execute event marketing plans aligned with business objectives, including webinars, conferences, exhibitions, roadshows, and other industry events.
- Own end-to-end event execution, including planning, vendor coordination, logistics, stakeholder management, budget tracking, and post-event follow-up.
- Identify and coordinate partnership and sponsorship opportunities, support community engagement initiatives, and assist with industry award submissions.
- Execute multi-channel marketing campaigns across events, field marketing, partner marketing, digital, ATL, BTL, and performance channels.
- Support demand-generation initiatives and coordinate closely with sales teams on lead qualification, follow-up, pipeline contribution, and campaign performance.
- Track and analyze marketing performance using metrics such as MQLs, SQLs, conversion rates, lead generation, and pipeline contribution.
- Manage and update local social media channels to support communication and engagement with target audiences.
- Collaborate with sales teams to develop sales enablement materials and ensure consistent messaging across marketing and sales activities.
- Work with global and regional cross-functional teams to leverage shared resources and maintain consistent messaging across markets.
- Manage multiple projects, vendors, agencies, and internal stakeholders simultaneously while ensuring deliverables are completed on schedule.
- Support post-event reporting, lead follow-up, ROI measurement, and continuous improvement of marketing programs.
Requirements:
- 3–5 years of B2B marketing experience, preferably within cloud, SaaS, enterprise IT, telecommunications, technology services, or a related industry.
- Hands-on experience executing integrated B2B marketing campaigns across multiple channels, including events, field marketing, partnerships, digital marketing, and sales enablement.
- Proven experience owning large-scale industry events, conferences, roadshows, executive forums, webinars, or exhibitions from planning through execution and post-event analysis.
- Experience with end-to-end event management, including vendor coordination, logistics, budget tracking, stakeholder management, and post-event lead follow-up.
- Demonstrated experience working closely with sales teams on lead generation, lead qualification, pipeline contribution, campaign performance, and conversion tracking.
- Ability to evaluate campaign performance using business metrics such as MQLs, SQLs, conversion rates, and pipeline contribution rather than focusing solely on impressions or engagement.
- Strong project and stakeholder management skills, with the ability to manage multiple vendors, projects, and internal stakeholders simultaneously.
- Experience working with North American and/or LATAM markets is a plus.
- Strong written and verbal English communication skills required to coordinate with sales teams, customers, vendors, and global stakeholders across North America and LATAM.
- Professional Chinese communication skills required to collaborate effectively with China-based leadership and global Chinese-speaking teams on marketing strategy, execution, and business communications.
- Highly motivated, proactive, organized, and able to work independently in a fast-paced environment.
- Experience with partner marketing programs, ABM/enterprise campaigns, regional or multi-country marketing programs, and budget ownership is preferred.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
About Us:
Founded in 2009, IntelliPro is a global leader in talent acquisition and HR solutions. Our commitment to delivering unparalleled service to clients, fostering employee growth, and building enduring partnerships sets us apart. We continue leading global talent solutions with a dynamic presence in over 160 countries, including the USA, China, Canada, Singapore, Japan, Philippines, UK, India, Netherlands, and the EU.
IntelliPro, a global leader connecting individuals with rewarding employment opportunities, is dedicated to understanding your career aspirations. As an Equal Opportunity Employer, IntelliPro values diversity and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability, or any other legally protected group status. Moreover, our Inclusivity Commitment emphasizes embracing candidates of all abilities and ensures that our hiring and interview processes accommodate the needs of all applicants. Learn more about our commitment to diversity and inclusivity at https://intelliprogroup.com/.
Compensation:
The pay offered to a successful candidate will be determined by various factors, including education, work experience, location, job responsibilities, certifications, and more. Additionally, IntelliPro provides a comprehensive benefits package, all subject to eligibility.
