We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: “Life’s a Party, We’re Makin’ It Fun!” and “So Much Fun It’s Scary!”
At Spencer’s and Spirit, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all.
One Team / One Goal
We are leaders and owners of our business success. Whether it’s developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness.
This freelance position centers on monitoring brand conversations and engaging with online communities to drive growth and insights. This position requires expertise in social media analytics, trend analysis, and brand communication across multiple platforms.
- Be the eyes and ears of our brand, listening to what our audience has to say and reacting quickly to current trends—pushing opportunities to key stake stakeholders for timely execution
- Eat, SLEEP, BREATHE all things social
- Analyze conversations around each of our brands and consumers to deliver insights/benchmarks for owned and earned channels and content performance
- Highlight key opportunities for growth across multiple departments including marketing, product development, merchandising and operations
- Highly analytical with proven experience in gathering data, performing analysis, and developing in-depth insights/recommendations reporting at an executive level
- Analyze and report on trends, conversation, and chatter across owned and earned channels to help drive merchant and marketing strategies.
- Stay current with digital/social and consumer trends to make recommendations that make our brands more relevant to potential consumers and provide actionable insights to merchant and marketing teams
- Actively engage with social media community members, acting as the brand's voice with a deep understanding of the customer and our brands
- Manage community interactions across multiple social platforms (Instagram, Facebook, Twitter, YouTube, Pinterest, Tiktok, etc.), providing the community with detailed, insightful responses in our unique voice to give a positive brand experience
- Partner closely with Social Marketing Team & Customer Service team at all times
- Report and monitor themes of customer feedback, questions, concerns, possible crisis situations and loop in appropriate stakeholders when needed. Identify commonly asked questions to suggest content ideas and identify areas of growth and development for the business
- Partner with the Influencer team to identify and leverage organic influencers and superfans within the existing social community
- Utilize social listening tools to join in on relevant conversations both within and beyond our current community on platforms including Reddit, TikTok, IG, Facebook, and beyond
- Able to use social listening and search tool setup (including keywords, Boolean query parameters, and dashboards) and analysis
Qualifications:
- A minimum of 3 years of social media experience, preferably with a retail company
- Result driven individual who gets excited about the numbers
- Experience with social analytics and listening through native and third-party tools for social platforms such as Facebook, Instagram, Twitter, Youtube, Pinterest, Sprinklr, TikTok, etc.
- Understands social measurement strategies and can create quick and actionable reporting utilizing a combination of tool
- A resourceful, innovative, and enthusiastic attitude about all things social media and content
- Have thorough knowledge and understanding of social channels and their role in Gen Z, Y, and Millennial consumers' lives.
- Strong writing, presenting, and communication skills that understand unique brand voice as well as how individual social platforms function and trend.
- Strong independent self-starter who can take opportunities and capitalize on them
- Advanced understanding of social analytics
- Experience using social publishing platforms, preferably Sprinklr
- Excellent organizational skills, focus, and attention to detail
