Job Description:
Job Title: Consultant, Consumer Analytics (Social Media)
Location: Indianapolis, IN 46225
Project Duration: 03 Months (Possible Extension)
(W2 Assignment)
Summary:
- Consultant, Consumer Analytics - is responsible for implementing the effective and efficient deployment of intelligence and resources in support of Consumer Analytics, Paid Media, Central Capabilities and Business Unit functions.
- The Consultant accomplishes this by managing & developing key business processes including execution of Central Capabilities and Business Unit analytic needs.
- The Consultant Consumer Analytics will develop a deep understanding of various US Consumer data sources and create processes to test, analyze and communicate key outputs to decision makers.
- This role will place a strong emphasis on performance marketing and performance marketing analytics, ensuring that consumer investments are measured, optimized, and translated into actionable recommendations across media channels.
- The Consultant will help connect campaign performance, audience behavior, attribution, and business outcomes to inform agile decision-making and improve marketing effectiveness. You will be a key contributor to the integration and coordination of analytics and data throughout Client.
Key Objectives:
- Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels
- Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization
- Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys
- Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs
- Integrate/analyze requisite data to create analyses to answer business questions, leveraging Agentic AI to enhance analysis and outputs
- Identify and prioritize capability investments and data needs to achieve consumer goals
- Develop and operationalize intelligence as product in partnership with Customer Insights & Analytics product teams
- Manage analytic priorities and recommended sourcing (internal vs appropriate supplier)
- Ensure compliance with all privacy and contractual obligations related to the use of data
- Other Key Initiatives / Special Projects as needed
Basic Requirements:
- Bachelor’s Degree or equivalent work experience
- 5 years Consumer Media, Media Analytics or Performance Marketing
Additional Preferences:
- Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment
- Excellent communication (written & verbal), interpersonal influencing skills and prioritization skills with attention to detail
- High level of motivation and a strong desire to find creative solutions to challenging situations
- Proficiency in Excel, Word, and PowerPoint
- Experience with 1st & 3rd party data sources including: Meta, TikTok, Reddit, DSP, Google Analytics, Adobe Analytics, log files, etc.
- Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.)
- Experience with Statistical Modeling Techniques
- Experience with Agentic AI (creating agents, artifacts, etc.)
- Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools
- Experience with Tableau, PowerBI, Looker Studio or other data visualization tools
- Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization
- Consumer media/optimization consulting
Additional Information:
- 10-20% travel depending on business need.
EEO:
“Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”
