You do not want to sit behind a content calendar and schedule posts someone else wrote. You want to find the story, film it, shape it, ship it, and prove it worked. If you need a mature playbook, a narrow lane, or weeks to plan before publishing, this will feel too exposed. If you learn fast, make real content, and care about what families believe before they choose a school, keep reading.
Prequel is building family trust through stories that show what students can do when school works differently. This role exists because great education does not spread through polished slogans. It spreads through clear proof: a student breakthrough, a parent concern answered, a campus moment captured well, a short video that makes the right family stop scrolling. You will spend time in schools, interview students and families, turn raw moments into strong content, and use performance data to decide what comes next.
This is also a chance to learn AI-driven marketing systems while building them. You will use AI for research, drafting, editing, repurposing, search content, and workflow design, but you will not publish machine-written noise. Your job is to protect accuracy, voice, and story while increasing output. One strong source story should become a set of useful assets across Instagram, LinkedIn, Threads, search, and other channels.
This is an early-career role with unusual ownership. You will not manage a team or a paid media budget. You will build proof, systems, and judgment by shipping. If you have already created content for a real audience and want your work to shape how families discover a new kind of school, apply.
What You Will Be Doing
- Create platform-native organic content for Instagram, LinkedIn, Threads, and related channels, including hooks, scripts, captions, carousels, and short-form videos
- Interview students and families in person at Prequel schools, then turn raw conversations into clear, consented stories with strong proof points
- Shoot, assemble, edit, and package lightweight photo and video assets using accessible tools
- Use AI tools to research, draft, edit, repurpose, and quality-check content packages across multiple channels
- Review social and search performance data, then apply the learning to the next content cycle
What You Won’t Be Doing
- Scheduling prewritten posts without owning the concept, story, creative, or performance
- Running paid media campaigns, ad buying, bid optimization, or paid acquisition reporting
- Producing strategy decks that never become shipped content
- Acting as the primary brand designer, creative director, or commercial film crew
- Publishing unreviewed AI output, repetitive caption variants, or keyword-stuffed articles
Social Media Specialist Key Responsibilities
Prequel's awareness, trust, engagement, and qualified family demand grow through high-performing organic content — and this role is the engine behind that.
Basic Requirements
- Portfolio with at least 5 examples of self-created social, video, written, or campaign content
- Evidence of owning content for a real audience, such as a college club, student organization, internship, side project, creator account, or small business
- Ability to independently concept, film, edit, and package short-form video
- Strong writing and editing skills, shown through clear audience-specific work samples
- Practical use of AI in a real content workflow beyond isolated caption ideas
- Ability to work full-time from Arizona and travel regularly to school locations in Arizona and Texas
- Legal authorization to work in the United States
Nice-to-have Requirements
- Recent bachelor's degree in marketing, communications, journalism, media, business, education, or a related field
- Experience turning interviews into concise written, photo, or video stories
- Experience using content metrics such as watch time, saves, shares, comments, profile visits, or inquiries to improve future work
- Exposure to search-optimized writing, programmatic SEO, or editorial review of AI-generated articles
- Experience building prompts, templates, or lightweight automations for content production
About Prequel
Prequel is a group of education brands that help the world's most ambitious kids learn 21st-century life skills by building projects with real-world feedback and impact. Through entrepreneurship and world-class mentors, Prequel helps middle and high school students build critical life skills not taught in school.
We believe that the best way to learn anything is through entrepreneurship.
We take teens from potential to progress. We believe that society underestimates what ambitious teens can achieve.
Starting now, teens can find what they're passionate about and accelerate their careers by getting hands-on experience - instead of waiting to "grow up.”
There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!
Working with us
This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $20 USD/hour, which equates to $40,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.
Crossover Job Code: LJ-5845-US-Tucson-SocialMediaSpe
