A rapidly growing meat and seafood company built on a strong reputation for quality products, customer service, and expertise in the food industry are looking for a Social Media Manager who can help take the brand to the next level. This is an opportunity for a hands-on, creative marketer who understands how to turn great products into compelling content, build an engaged audience, and ultimately drive brand awareness, customer acquisition, and sales.
This is not simply a posting role. We are looking for someone who can own the company's social presence, develop a strategy, create content, understand what is working, and continuously improve results.
The Opportunity
The ideal candidate combines creative storytelling with strong business instincts. You should understand what makes food content perform online and know how to turn products such as premium seafood, steaks, specialty meats, and prepared foods into content people want to watch, share, and purchase.
You will have significant ownership and the opportunity to help shape the company's voice and digital identity as the business continues to grow.
Key Responsibilities
- Develop and execute a comprehensive social media strategy across Instagram, TikTok, Facebook, YouTube, and other relevant platforms.
- Create and manage a consistent content calendar aligned with business goals, promotions, seasons, and product launches.
- Produce compelling food-focused content, including short-form video, photography, Reels, TikToks, Stories, product features, recipes, behind-the-scenes content, and customer-focused storytelling.
- Coordinate and/or personally handle photography and video shoots featuring meat, seafood, employees, customers, facilities, products, and company culture.
- Develop creative campaigns designed to increase brand awareness, engagement, followers, website traffic, and sales.
- Build content around seasonal seafood availability, grilling season, holidays, special events, new products, promotions, and industry trends.
- Identify emerging social media trends, formats, sounds, creators, and opportunities and determine which are appropriate for the brand.
- Write engaging captions, headlines, calls-to-action, and promotional copy that reflect the company's brand voice.
- Engage with followers, customers, influencers, and industry partners across social platforms.
- Monitor comments, messages, reviews, and overall brand sentiment.
- Work closely with sales, purchasing, operations, and leadership to identify products and stories that can become strong content.
- Develop relationships with food influencers, chefs, creators, restaurants, and other strategic partners.
- Manage social media advertising and paid campaigns in partnership with leadership or outside agencies.
- Track performance and provide regular reporting on reach, engagement, audience growth, website traffic, leads, and sales.
- Use analytics to determine what content is working and continually optimize the strategy.
- Help establish and maintain a recognizable visual identity and tone across all digital channels.
What We're Looking For
- 5+ years of social media, digital marketing, content marketing, or brand-building experience.
- Demonstrated success growing social media accounts and building engaged audiences.
- Strong experience creating short-form video content for Instagram and TikTok.
- Excellent understanding of current social media trends and algorithms.
- Strong photography, videography, editing, and content-production skills.
- Experience with tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms.
- Strong copywriting and storytelling abilities.
- Experience managing paid social campaigns is highly preferred.
- Strong analytical skills and the ability to translate social media metrics into business decisions.
- Highly organized and capable of managing multiple projects and deadlines.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Food, restaurant, grocery, meat, seafood, hospitality, consumer packaged goods, or other consumer-brand experience is a major plus.
The Right Person
We're looking for someone who is creative, hungry, entrepreneurial, and hands-on.
You don't need to come from a massive corporate marketing department. In fact, experience working with a growing company where you had to build things from the ground up may be more valuable.
The right person will:
- Have a strong eye for great food and lifestyle content.
- Understand what makes people stop scrolling.
- Be comfortable getting behind the camera and creating content themselves.
- Be willing to spend time around the products and learn the meat and seafood business.
- Think beyond likes and followers and understand how social media can contribute to revenue.
- Be comfortable testing new ideas, learning from failures, and moving quickly.
- Take ownership rather than waiting to be told what to post.
- Be excited by the opportunity to build something that can become a nationally recognized brand.
Success in This Role
Success will be measured by more than follower count. The Social Media Manager will be expected to help build a stronger, more recognizable brand while contributing to measurable business growth.
Key performance areas include:
- Audience growth
- Engagement and content performance
- Video views and reach
- Website and e-commerce traffic
- Customer acquisition
- Campaign performance
- Conversion and revenue attributable to social media
- Influencer and partnership growth
- Overall brand awareness
This is an opportunity to join a growing company at an important stage of its development and have a direct impact on how the brand is presented to the market.
Rather than stepping into a rigid corporate marketing structure, you'll have the opportunity to build the social media function, experiment with creative ideas, work directly with leadership, and see the impact of your work on a growing business.
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