Company Description For more than 30 years, Beatriz Ball has designed handmade luxury tableware and home decor. Our company’s products are sold in more than 1,000 specialty stores nationwide, including leading luxury department stores. Based in New Orleans, we're a true lifestyle brand built around the way our customers live and entertain.
We are looking for a creative, energetic, and trend-savvy Social Media Strategist to join our team for both our consumer and B2B divisions. This role is perfect for someone with an interest in luxury tableware and serveware and experience working with luxury brands.
You will be developing and extending our voice, reach and growth on our social media channels – Facebook, Instagram, Pinterest, Tik Tok and other emerging platforms using our key customer audience personas. This is a full-time, on-site position based in our New Orleans office, working closely with our Marketing Manager.
Team members join a creative, collaborative environment that supports innovation in product design and brand storytelling. Applicants can expect to work with a company that values artistry, quality, and long-term partnerships with its customers.
Vacation/Holidays/PTO
Offer Health Insurance with stipend.
Role Description This role is responsible for developing and executing social media strategies that enhance brand awareness, support wholesale partnerships, and drive engagement across platforms such as Instagram, Facebook, Pinterest, and emerging channels.
Responsibilities
- Own social editorial and channel programming, including building the content calendar and partnering with the Marketing Manager for social strategy and execution.
- Create, film, edit, and caption high-quality content for all channels
- Manage the daily posting schedule and lead efforts for all social platforms.
- Engage with our community and monitor user-generated content, responding to comments, messages, and mentions in a brand-appropriate voice.
- Identify, manage, and serve as the secondary point of contact for influencer and brand ambassador partnerships.
- Analytics and reporting on channel performance, engagement and opportunities for growth.
- Collaborate with the marketing and creative teams to align social content with broader earned and owned storytelling, connecting social efforts to overall brand impact and sales.
- Trend identification and reporting on those that align to the brand, our industry, and other emerging trends.
Qualifications
- Four or more years with experience in marketing, communications, or a related field; You have 4-5 years of experience in social media management, preferably with luxury B2C and B2B brands.
- Proficiency in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts and growing online communities.
- Strong Communication and Public Relations skills, including clear written communication, brand-consistent messaging, and professional interaction with partners and customers.
- Ability to develop and implement effective Content Strategy tailored to multiple platforms and audiences.
- Experience with social media analytics tools, performance reporting, and data-driven optimization of campaigns.
- Familiarity with visual storytelling, basic photography or design collaboration, and an eye for aesthetics aligned with luxury or lifestyle brands.
- Highly organized, able to manage multiple projects and deadlines in a fast-paced, on-site environment.
- You understand our customers and their personas.
- You know the difference between a TikTok trend and an Instagram aesthetic and can pivot your tone of voice for both.
- Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent professional experience preferred.
