Digital Marketing Specialist (Email & Social Focus)
Location: Atlanta, GA (Hybrid – 2 to 3 days in-office per week)
Employment Type: 4–6 Month Contract (Potential to extend or convert)
Schedule: Full-time (40 hours/week)
Role Summary
We are seeking a results-driven, hands-on Digital Marketing Specialist for a 4 to 6-month contract opportunity based in Atlanta, GA. In this hybrid role, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns and social media strategies (both organic and paid) to drive audience engagement, brand awareness, and conversions.
The ideal candidate brings strong creative copywriting skills, proficiency with modern ESPs and social platforms, and a data-informed approach to campaign performance analysis.
Key Responsibilities
Email Marketing & Lifecycle
- Campaign Execution: Build, proof, schedule, and deploy weekly targeted email campaigns, automated drip sequences, and lifecycle workflows.
- Segmentation & Personalization: Manage list hygiene, audience segmentation, and personalized messaging strategies based on customer behavior and demographics.
- Optimization & Testing: Conduct continuous A/B testing on subject lines, send times, copy, visual layouts, and calls-to-action (CTAs) to boost open rates and click-through rates.
Social Media Strategy & Execution
- Content & Campaigns: Plan, draft, and schedule compelling organic social content across key channels (LinkedIn, Meta/Instagram, TikTok, X) aligned with marketing calendars.
- Paid Social: Assist in setting up, targeting, and monitoring paid social ad campaigns to drive lead generation and customer acquisition.
- Community Engagement: Monitor social channels, engage with audience inquiries, and maintain brand voice across digital touchpoints.
Analytics & Reporting
- Track and report on key campaign KPIs (open rate, CTR, conversion rate, ROAS, engagement).
- Analyze traffic and conversion trends using platform analytics and Google Analytics (GA4) to present actionable insights for ongoing strategy adjustments.
Qualifications
- Experience: 3+ years of hands-on digital marketing experience with a proven track record in email marketing and social media management.
- Location: Must be based in or near the Greater Atlanta area and able to work on-site 2–3 days per week.
- Email Tools: Hands-on experience with major ESPs/marketing automation platforms (e.g., Mailchimp, Klaviyo, Hubspot, ActiveCampaign, or Marketo).
- Social Tools: Familiarity with social management/scheduling platforms (e.g., Sprout Social, Hootsuite, Buffer) and Meta Ads Manager.
- Copywriting & Design: Strong written communication skills for ad/email copy; basic graphic layout skills using Canva or Adobe Creative Suite is a plus.
- Analytical Mindset: Comfortable using Google Analytics (GA4) and native platform insights to draw meaningful conclusions.
