Social has changed how brands earn attention. This role is about knowing what that demands creatively, and helping broadhead build work that meets the moment. You’re a social-native creative leader working across both paid and organic, shaping the creative direction and bringing the work to life from strategy through execution.
You're AI fluent and you lead like it. You use the tools to explore, version, and speed production, but you know the difference between output and taste. The best work still needs a human brain, a point of view, and someone willing to keep making it better.
What You'll Do
- Lead social-first creative, rooted in culture, audience behavior, and where the feed is going
- Write, edit, and package the work itself: hooks, scripts, captions, short-form video ideas, content series, storyboards, briefs
- Guide social video: openings, text overlays, audio, editing style, and the details that make content feel native to the platform
- Connect creative to strategy. Partner with Social, Strategy, Media, PR, and Account so ideas ladder up to the business and the audience, not just the feed
- Use AI to explore angles, version quickly, and speed early thinking, without outsourcing the taste
- Read how the work performs across paid and organic, from thumbstop and watch-through to saves, shares, and comment sentiment, and use those signals to steer the creative
- Build modular content systems that version quickly and stay ahead of fatigue, so paid creative keeps working and the organic feed stays fresh
- Review the team's social creative and give feedback that's specific and moves the work forward
- Identify timely openings, the moments a brand can credibly participate in
- Stay close to platform updates, format shifts, creator behavior, and competitor work, and bring that thinking back to the team
- Coach Social, Creative, and other partners on how social behaves and what stronger execution looks like
- Bring a social creative POV to new business and organic growth
- Perform other duties as assigned to meet the changing needs of the agency
What We're Looking For
- 4+ years in social, content, or creative strategy, with a body of social-first work. Agency experience preferred
- A portfolio that shows social-first thinking across platforms and formats
- Deep understanding of how platforms behave: Instagram, LinkedIn, TikTok, Reddit, Facebook, YouTube Shorts
- Range across the making: concepts, content series, short-form video, creator executions, captions, scripts
- Experience briefing and developing work with creators, keeping it authentic while it still delivers
- Hands-on with the tools: CapCut, Edits, Canva, VEED, Premiere, Adobe Express, or similar
- Strong command of hooks, short-form pacing, captions, text overlays, audio, transitions, and editing styles
- Comfortable reading social performance on both the paid and organic side, and turning it into creative direction
- AI fluency, and a point of view on where the craft is going
- Feedback that's clear, useful, and moves the work forward
- Comfort moving between strategy and output, from creative direction to hands-on content development
- Low ego, high standards, open mind
- Willingness to travel as required
Why broadhead?
At broadhead, the work leads. You'll help in the building of a creative department that treats social as a discipline, not an afterthought.
Compensation Details
The salary range for this position is $70,000 - $90,000. Our employees are eligible for a full package of benefits including medical, dental, vision, life, and disability insurance. We are a hybrid work company (3 days/week in-office, 2 days/week remote is a typical week at broadhead) with Paid Time Off, paid holidays, and 401(k) matching. In addition, we provide paid parental leave, performance-based bonuses, employee stipends, and gym access. Employees can receive employer contributions to HSAs, FSAs, and Student Loan Debt Repayment benefits.
We are an equal opportunity employer. Candidates must be authorized to work in the United States without current or future employer sponsorship.
