Job Description:
Nolan Wells Studios is seeking a highly creative, strategic, and organized Digital Content Manager to lead the creation, execution, and growth of our digital content across Instagram, TikTok, LinkedIn, and emerging platforms. This hybrid role combines hands-on content production with digital strategy. Working directly with Nolan Wells, you will be responsible for creating, editing, and publishing compelling photo, video, graphic, and written content that reflects the studio's visual identity while helping grow our digital presence through thoughtful storytelling, consistent execution, and performance-driven strategy.
The ideal candidate is equal parts creator and strategist—someone who understands how to produce exceptional content, develop and maintain a robust content cadence, analyze performance metrics, and continuously optimize our social media presence. As the studio grows, this role may also provide opportunities to mentor and oversee content creation interns. We're looking for someone who is passionate about fashion, visual culture, and digital storytelling, and who is excited to play a meaningful role in shaping the next chapter of Nolan Wells Studios
About us:
Nolan Wells Studios is a creative direction and wardrobe styling studio specializing in fashion, visual storytelling, and brand identity. Led by Wardrobe Stylist and Creative Director Nolan Wells, the studio creates compelling imagery and experiences across editorial, celebrity, commercial, and personal styling. With work featured in publications including Vogue Italia, Harper's Bazaar, NYLON, and Billboard, the studio is committed to pushing creative boundaries while championing inclusive storytelling and thoughtful design.
Key Responsibilities:
- Lead the planning, execution, and optimization of Nolan Wells Studios' digital content strategy across Instagram, TikTok, LinkedIn, and emerging platforms.
- Create, capture, edit, and publish high-quality photo, video, graphic, and written content that reflects the studio's brand identity and creative vision.
- Develop and maintain a strategic content calendar, ensuring a consistent publishing cadence across all digital channels.
- Capture behind-the-scenes content during editorial shoots, client projects, fittings, meetings, productions, events, and other key moments.
- Edit photo and video content using Adobe Creative Suite, CapCut, or comparable software while tailoring content to each platform's best practices.
- Write engaging, brand-aligned captions, articles, and storytelling-driven content, with particular emphasis on professional LinkedIn content and editorial-style messaging.
- Design on-brand graphics and digital assets to support social media, marketing initiatives, and brand campaigns.
- Manage content scheduling, publishing, and quality control while ensuring all content aligns with established brand standards and messaging.
- Monitor community engagement by responding to comments, messages, and interactions while helping cultivate an authentic online community.
- Analyze content performance, platform analytics, and audience insights to continuously optimize content strategy, increase engagement, and support business growth.
- Stay ahead of emerging social media trends, platform updates, and digital marketing best practices to keep Nolan Wells Studios at the forefront of creative storytelling.
- Organize and maintain an efficient digital asset library, including photography, video, graphics, and project files.
- Collaborate directly with Nolan Wells on campaign development, creative direction, and long-term brand strategy.
- As the content team grows, provide guidance and mentorship to Content Creation Interns while maintaining quality and consistency across all published content.
Preferred Qualifications:
- A Bachelor's degree (or current pursuit of a degree) in Marketing, Communications, Journalism, Photography, Videography, Graphic Design, Creative Media, Digital Media, or a related field is strongly preferred.
- 2+ years of experience creating, managing, and growing digital content across social media platforms through professional, freelance, agency, or entrepreneurial work.
- Demonstrated expertise in photography, videography, video editing, graphic design, and copywriting, with the ability to produce high-quality, platform-specific content from concept to publication.
- 2+ years of experience developing, publishing, and managing a consistent content strategy across Instagram, TikTok, and LinkedIn for social media accounts with a combined audience of more than 5 million followers.
- Strong understanding of social media strategy, content planning, platform algorithms, audience engagement, and analytics across Instagram, TikTok, LinkedIn, and emerging platforms.
- Proven ability to develop and maintain a consistent content cadence while balancing multiple projects, deadlines, and priorities.
- Exceptional visual storytelling skills with a refined eye for composition, aesthetics, branding, pacing, and digital trends.
- Proficiency with Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom, Illustrator), CapCut, Canva, and other industry-standard creative tools.
- Experience creating both short-form and long-form content, including social media videos, photography, graphics, captions, blogs, newsletters, and professional LinkedIn content.
- Strong organizational and project management skills, with the ability to follow established workflows, standard operating procedures (SOPs), and content approval processes.
- Ability to interpret analytics and performance data to optimize content strategy, improve engagement, and support business growth.
- Excellent written and verbal communication skills with meticulous attention to detail.
- Self-motivated, proactive, and comfortable working independently while collaborating closely with a small, growing creative team.
- Passion for fashion, visual culture, photography, creative direction, branding, and digital storytelling.
- Reliable transportation and the ability to travel to Springfield, Massachusetts for content production, meetings, client projects, and studio sessions.
- A strong portfolio demonstrating photography, videography, editing, graphic design, writing, and social media management is required. Experience managing or contributing to brand or creator accounts with measurable growth is highly preferred.
- Previous experience mentoring interns and collaborating with junior creatives is a plus but not required.
Submission Requirements:
- Resume highlighting relevant professional, freelance, and creative experience.
- Portfolio showcasing photography, videography, editing, social media campaigns, graphic design (if applicable), and writing samples.
- Links to social media accounts you have managed or played a significant role in growing. Please specify your responsibilities and measurable results where possible.
- Creative Statement (250–500 words) describing your creative philosophy, sources of inspiration, and why you're interested in joining Nolan Wells Studios.
- Professional references who can speak to your creativity, reliability, and professionalism.
Pay: $25/hour, 25 hours per week, part-time.
Apply via LinkedIn or Indeed. You can also submit your resume, cover letter, and portfolio to Boss@Nolan-Wells.com Subject: Digital Content Manager
