Personalization Strategy Lead — Contract / Freelance (Adobe RTCDP / AEP)

Court Avenue • Contract • Central, Louisiana, United States • $105 - $115 / hour • 15h ago

Engagement snapshot

Heads up on schedule: this is a steady part-time engagement, roughly 3 days/week across about six months, well suited as an anchor client alongside other freelance work. It starts the week of June 29, so we are moving quickly.

Type

Contract / freelance (fixed-term)

Duration

~June 29 to December 18, 2026 (about 6 months)

Hours

~24 hrs/week on average across the engagement (~588 hours total)

Location

Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred.

Rate

$105 to $115/hour, based on experience

Engagement

Supporting GTX Solutions (a CourtAvenue Company) on an enterprise B2B marketing transformation: a migration to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)

Is this you?

You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence into targeted experiences that move engagement and conversion. You are comfortable owning audience taxonomy and personalization roadmaps inside a CDP, and translating strategy into briefs the creative and data teams can actually run with.

What you'll do

Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives.
Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale.
Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.

What you need

Required:

7+ years in customer segmentation, personalization strategy, audience management, or a related MarTech discipline.
Experience with Adobe RTCDP or AEP. **Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.**
Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
Strong cross-functional collaboration across creative, data, analytics, and technology teams.
Clear writing: personalization briefs and audience requirement specs.

Preferred Qualifications:

Direct experience with AJO offer decisioning, content cards, or real-time personalization features.
Supporting a CDP implementation or migration in a personalization or segmentation role.
Exposure to Adobe Audience Manager or third-party data enrichment.
Familiarity with B2B KPIs, account engagement scoring, and intent data.
MarTech consulting or agency delivery background.
Enterprise B2B experience in telco, technology, or financial services.

How to apply

Apply through the link and complete the short set of application questions (availability, start date, target rate, and platform experience). Because this engagement has a hard timeline and starts the week of June 29, availability is our first screen, so please answer the schedule questions honestly; it helps us move fast for candidates who are the right fit.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Related Jobs

Journey Operations Manager — Contract / Freelance (Adobe Journey Optimizer)

Court Avenue • Contract • Central, Louisiana, United States • $80 - $90 / hour • 15h ago

Other

15h ago

Apply