About OPTIMYZED Movement & RecoveryOptimyzed Movement & Recovery brings elite-level care to the local active community. We view health as a continuous journey, combining proactive prevention with reactive care. Our integrated approach uses hands-on therapy, restorative movement, recovery technology, and lifestyle support to help our community to move better, recover faster and do more of what they love! Our goal is to become Durham's premier destination for movement health and proactive athletic wellness.
The RoleWe are seeking a creative, data-driven Social Media and Content Manager on a part-time freelance basis to elevate our brand presence, manage our organic channels, and optimize our paid social efforts.
You aren’t just a grid planner; you are a growth partner. You know how to capture high-energy, authentic content in a wellness space and transform it into high-intent leads that convert into recurring monthly memberships.
Key Responsibilities- Content Strategy & Creation: Develop, script, and produce highly engaging short-form video and static content that highlights our movement health philosophy and unique care delivery model.
- Organic Channel Management: Own the content calendar, post consistently, and actively engage with our local audience to build a highly loyal community.
- Paid Social & Keyword Management: Manage our paid social ad campaigns, track performance metrics, optimize keywords, and tweak targeting to continuously drive direct-response leads.
- Brand Alignment: Ensure all visual and written content aligns perfectly with our brand guidelines.
Who You Are- Wellness/Fitness Expert: You have significant, proven experience managing social media and content specifically within the wellness, fitness, boutique gym, or sports performance sectors.
- Paid Social Savvy: You have a solid grasp of paid social ad dashboards, keyword strategy, and how to structure ad copy to optimize spend and maximize conversions.
- Local to the Triangle: Ideally based in the Raleigh-Durham area so understand our hyper-local community dynamics and drop in to collaborate with shooting video and photo content.
- Empowering Storyteller: You know how to make movement health feel accessible, exciting, and essential for the everyday active individual.
How to ApplyIf you're ready to help us grow our business, please apply with the information below to be considered for the position.
- A link to your portfolio or examples of wellness/fitness accounts you have successfully managed.
- A brief overview of your experience handling paid social campaigns and keyword optimization.
- Your current freelance rates and availability.
