About Us:
The 1916 Company is a premier luxury watch and fine jewelry retailer with showrooms and boutiques across the US, Collector's Lounges in major domestic and international markets, and four international offices - with 25 locations in total. We are committed to delivering exceptional client experiences and building teams of extraordinary individuals who share our passion for excellence and the world's finest timepieces and jewelry. The 1916 Company offers a curated selection of timepieces, fine jewelry and pre-owned handbags by the most respected brands, a dynamic media platform, and the support of trusted client advisors. The 1916 Company’s vibrant community extends from coast to coast and around the world
Job Summary:
We're looking for a creative and strategic Social Media Manager to drive our social media presence across Instagram, TikTok, and other key platforms. This role combines strategic thinking with hands-on content creation, requiring someone who can both develop compelling content strategies and execute high-quality creative that drives brand awareness, community engagement, and conversions, and guide a direct report to do the same.
You'll own the social media strategy and content calendar across our core product categories: watches, jewelry, handbags, and live shopping. You will also directly manage a content creator based in our Baltimore location, providing day-to-day creative direction, coaching and performance feedback. Working closely with our broader creative and marketing team, you'll be responsible for producing engaging content that authentically represents our brand and resonates with our audience.
This role is perfect for someone who understands digital culture, stays ahead of trends, and knows how to translate content into meaningful engagement and brand growth. Given the nature of social media, this role may require monitoring and responding to social media inquiries outside of traditional work hours, and may require travel between our locations for content planning and creation.
Responsibilities:
Strategy & Planning
- Develop and execute comprehensive social media strategies aligned with business objectives for 4 separate and distinct brand channels meeting objectives including brand awareness, community building, and sales conversion
- Define content strategy and personas for each product category (watches, jewelry, handbags, live selling) while maintaining cohesive brand storytelling
- Establish and track KPIs, analyze performance metrics, and optimize content based on data insights
- Stay ahead of platform trends, algorithm changes, and emerging social media best practices
- Create and manage monthly content calendars that balance promotional, educational, and community-focused content
- Monitor competitor social activity and cultural moments that are in line with our industry and brand to inform strategy and identify concept opportunities
Content Creation & Production
- Produce, direct, or coordinate high-quality, on-brand content for Instagram and TikTok, including Reels, Stories, TikToks, carousels, and static posts
- Film, edit, and optimize video content that drives engagement and aligns with platform-specific best practices
- Collaborate with the creative team to develop supplemental content assets and ensure visual consistency
- Write compelling copy and captions that reflect brand voice and drive audience action, in collaboration with the copy team
- Identify and capitalize on emerging on-brand trends with speed and creative judgement
- Source and curate user-generated content to supplement original creative
- Ideate, manage and plan content for internal brand influencers for sharing on personal & corporate accounts
Community & Growth
- Build and engage with our online community through authentic interaction and timely responses via comments, messages and mentions across core accounts
- Identify partnership and collaboration opportunities that align with brand values
- Test and iterate on new content formats, features, and platform opportunities
- Track, analyze, and report on performance using social media analytics, presenting findings and sharing future roadmap impacts
- Input leads that come from social media into CRM
People Management
- Directly manage a content creator based in our Baltimore location, serving as their day-to-day manager
- Provide clear creative briefs, constructive feedback and hands on coaching on content quality, platform best practices and brand standards
- Set performance expectations and conduct regular check-ins, supporting professional growth and development
- Collaboration with creator to ensure Baltimore generated content aligns with overall strategy and brand voice
What You’ll Bring:
- Minimum 4+ years of experience in social media management
- Strong use and understanding of social media scheduling tools
- Proven experience managing Instagram and TikTok accounts
- Strong understanding of social media marketing strategies, analytics and performance metrics
- Experience with trend casting and identifying viral or emerging content
- Strong communication skills and creative mindset
- Ability to manage multiple projects in a fast-paced environment
Preferred
- Experience with or strong enthusiasm for luxury brands
- Experience working with cross-functional teams (creative, product, marketing)
- Photo and video editing skills
- At least 1 year in a senior lead or people management role
- Familiarity with live shopping formats and the ability to create content that drives real-time audience engagement
