We are looking for a creative Social Media Specialist to support digital engagement initiatives for a growing company in Kentwood, Michigan. This Long-term Contract position is ideal for someone who can develop compelling content, strengthen brand visibility across social platforms, and help drive audience growth through thoughtful campaign execution. The role calls for a strong understanding of social channels, content planning, and performance-focused social media strategy.
Responsibilities:
• Create and publish engaging social media content tailored to multiple digital platforms and target audiences.
• Plan and coordinate social media campaigns that support brand awareness, community engagement, and marketing goals.
• Manage day-to-day activity across social media channels, ensuring consistent messaging and timely updates.
• Develop content calendars and recommend posting strategies that align with campaign priorities and audience behavior.
• Monitor social media performance and identify opportunities to improve reach, engagement, and overall effectiveness.
• Collaborate with internal stakeholders to translate business objectives into clear and compelling social content.
• Stay informed on platform trends, best practices, and emerging opportunities to enhance the organization’s social presence.
• Experience managing social media for a business, brand, or organization.
• Strong ability to create effective social media content for different audiences and platforms.
• Knowledge of planning and executing social media campaigns from concept through delivery.
• Familiarity with major social media channels and the unique content approach for each.
• Understanding of social media strategy, including audience engagement and performance improvement.
• Strong written communication skills with attention to tone, clarity, and brand alignment.
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