Freelance Social Media Coordinator
As a Freelance Social Media Coordinator, you will be responsible for developing and implementing our social media strategy, nurturing, and growing our online community, engaging with our audience, and fostering positive relationships with customers, users, and followers.
You will play a pivotal role in representing our brand on social media platforms, forums, and other online channels. Your primary objective will be to cultivate a vibrant and supportive community that enhances our brand awareness, enhances our brand reputation , drives user engagement, and promotes customer loyalty that translates into sales on our DTC website.
This role interacts cross-functionally with the Creative, eCommerce, Marketing and Customer Experience teammates to support company objectives while ensuring consistency in the branding, brand voice and tone, and ensure our brand is presented in line with our brand guidelines, across all messages, platforms, and touch points.
The ideal candidate will have a demonstrated passion for connecting brands to consumers via social media channels, combined with business savvy skills for leveraging creative partnerships and promotions while engaging in an authentic way through relevant content.
Key Areas of Responsibility
Community Engagement:
- Monitor and actively participate in discussions, comments, and conversations across our social media channels, forums, and online communities.
- Respond promptly to inquiries, comments, and feedback from community members in a friendly and professional manner.
- Encourage meaningful interactions, address concerns, and resolve issues to maintain a positive and supportive community environment.
Content Creation and Management:
- Create and curate engaging content tailored to our community's interests and preferences.
- Plan and schedule social media posts, and announcements to keep the community informed and engaged.
- Collaborate with the MarCom/eCommerce to align community initiatives with broader marketing campaigns.
Community Growth:
- Develop strategies to increase the size and reach of our community across various online platforms.
- Implement tactics to attract and retain new community members, including outreach efforts, partnerships, and promotions.
Social Media Monitoring and Analysis:
- Monitor key social media metrics and community analytics to assess engagement levels and identify areas for improvement.
Influencer Marketing:
- Recruit creators that are a good fit for the brand and products, oversee the partnerships and ensure the
- content generated is aligned with our brand positioning and compelling to drive engagement and sales.
You are:
- 3+ years of relevant work experience.
- Proven experience as a Community Manager or similar role.
- Excellent verbal and written communication skills with the ability to convey the brand's voice.
- Strong interpersonal skills and ability to empathize with community members.
- In-depth knowledge of various social media platforms and online community management tools.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving skills to develop engaging content and community initiatives.
- Ability to work independently and in a team, managing multiple tasks and priorities effectively.
- Familiarity with the brand's industry and target audience is a plus.
- Thrive in a fast-paced, changing, deadline-driven entrepreneurial environment with multiple, competing priorities.
- Excellent sense of aesthetic and a keen eye for visual design and storytelling, with amazing attention to detail.
This is an in-office role in our New York Office; maximum 29 hours per week. $30 per hour.
