Company Description
marzipops is an artisan candy business specializing in delicious and playful almond marzipan treats. We color, cut and craft all our candies by hand, and we ship them to stores and retail customers across the country. We have been featured in publications like The New York Times, Food Network, and Martha Stewart Living, Marzipops is celebrated for its quality and creativity.
Role Description
We are seeking a Social Media Manager for a part-time hybrid role based in Ann Arbor, MI, with some flexibility for remote work. The Social Media Manager will manage our social media presence, develop content and creative strategies, create and schedule posts, optimize engagement, and monitor analytics. Responsibilities also include crafting engaging copy, coordinating creative campaigns, and fostering meaningful interactions with our audience across platforms.
Qualifications
- Social Media Marketing and Social Media Optimization (SMO) skills
- Strong Communication and Writing abilities
- Experience in building and executing effective Content Strategies
- Proficiency in using analytics tools to measure performance
- Creative problem solving and the ability to generate ideas for engagement
- Familiarity with the food industry and/or creative branding is a plus
- Ability to work independently and collaborate within a team
- Bachelor’s degree in Marketing, Communications, or a related field is preferred but not required
