PT Contract Digital Marketing Manager, health tech Agency

KNB Communications • Contract • Connecticut, United States, US • 1d ago

We are KNB Communications, an award-winning PR and marketing agency specializing in healthcare, health tech, and life sciences. We’re looking for a Digital Marketing Manager to join our ranks.

You are creative and energetic, and have a strong sense of what resonates with multiple target audiences on various platforms. You can quickly create content that moves an audience to action. You are enthusiastic and proactive about sharing ideas, confident in securing buy-in, and quick to react to changing trends in audience engagement.

We are looking for a positive freelancer, who combines the data-driven approach of digital marketing with creativity.

As a highly creative and energetic Digital Marketing Manager for KNB, you will work with our Account teams to develop and execute strategic digital marketing strategies for specific health tech accounts. These strategies will generate awareness, engage stakeholders and influencers, and drive growth. You will develop and share metrics aimed at tracking the effectiveness of our marketing tactics.

Primary Responsibilities

Capable leader in performance marketing
Strategically develop and execute innovative and measurable digital marketing campaigns that have a meaningful impact on clients’ success.
Create concepts, content, and reports for relevant marketing campaigns.
Leverage analytic tools used by the firm — HubSpot, Google Analytics, content distribution services, project management tools, online surveys, media monitoring, KPIs, ROI, etc. Optimize campaigns to yield optimal results.
Draw meaningful conclusions from campaign data and make recommendations for improvement.
Evaluate all acquisition channels as well as remarketing tactics.
Provide data-driven advice on paid digital advertising (i.e. paid social media, Google Search & Display Ads, etc.) and effectively implement.
Support account teams to create integrated and measurable communications programs for clients.
Review audience engagement metrics across platforms (Facebook Insights, Twitter Analytics, etc.) and translate them into actionable steps.
Develop and manage end-to-end, scalable social media campaigns (paid and organic).
Support clients with initiatives such as website design and development, traffic, etc.

Qualifications

Bachelor’s degree (BA/BS) from a four-year college or university required
Five to seven years minimum related work experience or equivalent combination of education and experience required
Google Ads and Analytics certifications and experience.
HubSpot certifications – Inbound, Email, Content
Must be active on all major social networks
Project an extremely positive “can do” attitude and utilize sound judgment with client interactions
Social media management, Google Analytics, SEO and content generation
Quickly understand complex healthcare domains, competitive landscapes and varied audiences
Willingness to learn and adapt to constructive feedback

Must-have Experience

Exceptional communications skills - written, verbal and interpersonal
Able to manage multiple tasks and projects simultaneously and effectively organize client work product
Client-facing and presentation experience with exceptional communications skills (written, verbal, and interpersonal)
Email marketing, create and design newsletters, landing pages, + and content generation
Creative graphics and design experience (Canva + Adobe)
Social media management and tracking software
Google Analytics
SEO best practices, auditing, and keyword identification
Digital advertising, including Google Ads, LinkedIn, X, and Meta
Proficiency in MS Office suite, Google Workspace, models and analysis

Pluses

Healthcare industry knowledge and/or previous roles with a healthcare-focused organization
Websites management, page and landing page creation
Experience with SEO practices
Basic HTML or equivalent web language
Video creation, editing and production
Cision/Muck Rack media monitoring software
PR industry background
Creative graphics and design software (Adobe Photoshop, InDesign)

Location