Location: Canada - 100% Remote / Home Working (Must permanently live in Canada & have the right to work without restrictions to apply for this role)
Pay Rate: 20 - 25 CAD
Contract: 12-month contract - Self-employed contractor. Responsible for own taxes.
Hours of work: 37.5
First things first! What is Twinkl? What is Twinkl's mission?
Twinkl is here to "help those who teach." It's what brings us to work every day. We're proud to create educational resources that can be used at each step of a child's learning journey.
Our award-winning resource collection - created by teachers for teachers - provides unlimited supplementary digital and printable teaching resources at an unbeatable value.
We have over a million editable resources, and new content is added every day. Don't see what you need? Just ask! We make bespoke resources for our members as part of our world-class customer service promise to help those who teach.
We support educators and children around the world, and we’re committed to transforming lives through education.
Whoever you are, whatever you teach, Twinkl is here for you!
The Role
This role focuses on gathering and applying the voice of the customer, executing social media and community engagement, producing insight-driven marketing content, executing on campaigns, and supporting product engagement initiatives. Through hands-on execution across social media, content, and community initiatives, this role ensures Twinkl delivers high-quality, timely, and engaging marketing that strengthens educator relationships and drives measurable impact.
Key Responsibilities
Voice of the Customer
- Continuously gather and share audience insights, from behaviours to direct feedback, to inform strategy, shape content, and ensure marketing aligns with real educator needs.
- Monitor trends, competitors, and conversations across social listening and communities to identify opportunities and areas for improvement.
- Translate audience and social insights into actionable plans that enhance impact, improve the educator experience, and guide marketing initiatives.
Social Media, Communities and Educator Engagement
- Develop and execute social media tactics to build a strong online presence, foster engagement, and drive organic growth.
- Engage educators across social channels, including Meta, TikTok, YouTube, LinkedIn, (among others)…along with various community spaces, fostering conversation, advocacy, and meaningful brand connections.
- Support and drive ambassador programs and community-led campaigns, driving awareness, consideration, and preference among educators.
- Support campaign execution across social media and community channels.
- Plan and deliver “surprise and delight” initiatives, including giveaways and engagement activities tailored to educator motivations.
- Build authentic connections with educators and school leaders, staying active in threads, calls, or local meetups.
- Help manage community programs such as mentorships and recognition campaigns.
- Report on social media and community engagement metrics weekly.
- Identify relevant influencers and execute outreach to build partnerships that support campaigns, community engagement, and brand visibility.
Marketing Content Production
- Create insight-driven content tailored to diverse educator needs for owned channels, including webinars, video content, and user-generated content.
- Produce high-quality, educator-focused content for email campaigns, onsite experiences, and other marketing channels.
- Create and optimise blog content for AI-driven platforms and LLMs to increase discoverability and engagement.
- Curate and create educator-led stories and spotlights that amplify community voices and showcase authentic educator experiences.
- Deliver content that aligns with Twinkl’s brand voice, values, and educator-first philosophy.
- Ensure all content is delivered on time and maintains high-quality standards.
To Succeed In The Role, You Will
- Be highly organized and proactive, managing multiple content streams, campaigns, and community initiatives while consistently delivering high-quality work on time.
- Work independently with confidence while collaborating effectively across teams, bringing self-motivation and accountability to every project.
- Continuously gather and apply the voice of the educator, translating audience insights, trends, and feedback into actionable marketing strategies.
- Build and nurture authentic relationships with educators and school leaders across social platforms and community spaces.
- Execute thoughtful, insight-driven social media and content strategies that drive measurable growth in reach, engagement, traffic, and followers.
- Produce compelling, educator-first content across blogs, email, webinars, video, and onsite experiences, ensuring alignment with brand voice and values.
- Monitor social listening, competitor activity, and community conversations to identify opportunities for innovation and improvement.
- Contribute to and support ambassador programs, influencer outreach, and community-led campaigns that strengthen brand advocacy.
- Track, analyze, and report on social and community KPIs, using data to refine strategies and increase impact.
Qualifications
- 3-5 years of marketing experience, preferably in B2C, education-focused environments.
- Preference may be given to candidates who previously worked in an education setting (teachers, teaching assistants, etc).
- Deep knowledge of the Canadian education market, including education policy, curriculum frameworks, and teacher priorities.
- Proven experience managing social media platforms (e.g., Meta, TikTok, YouTube, LinkedIn) with a track record of growing reach, engagement, and audience.
- Strong understanding of community engagement and relationship-building, particularly within educator or purpose-driven spaces.
- Experience gathering and applying audience insights through social listening, analytics, and direct feedback.
- Strong copywriting skills with the ability to adapt tone while maintaining brand voice and an educator-first approach.
- Comfortable analyzing performance metrics and translating data into actionable improvements.
- Preference will be given to skilled content creators with experience producing blogs, email campaigns, webinars, video content, and user-generated content.
KPIs & Success Metrics
- Social KPI for managed platforms:
- Reach increase 15% YoY
- ER increase by 15% YoY
- Followers increase by 15% YoY
- Traffic increase by 15% YoY
- Achieve points target (20) for content produced for other channels (not including social media): points system
- Blogs (2-7)
- Email (7)
- Reddit answer (2 - in the future)
- Onsite page (1-3)
- Live sessions (7)
- Achieve 3-5 monthly earned mentions per month (for your segment) or influencer activations
