NOW HIRING: DIGITAL MARKETING SPECIALIST
Monday–Friday | 8:00AM–4:30PM | On-site in Douglassville, PA
Ready to take on digital execution in a high-performing, revenue-driven marketing environment?
American Crane & Equipment Corporation (ACECO) is seeking a Digital Marketing Specialist to execute our digital channel strategy and content operations. This is not a junior marketing assistant role. This position requires independence, digital channel fluency, and a role ownership mindset.
The Digital Marketing Specialist is responsible for the master content calendar, coordinates cross-channel execution, and ensures continuity across social media, blog publishing, email marketing, podcast production, and paid advertising support. Success in this role depends on proactive planning, disciplined execution, data-driven reporting, and the ability to pivot without losing momentum.
Job Title: Digital Marketing Specialist
Department: Marketing
Location: Plant 2 – 1440 Ben Franklin Hwy Douglassville, PA 19518
Schedule: Monday–Friday | 8:00AM–4:30PM | Full-time on-site
Classification: Non-Exempt
Compensation: Competitive hourly rate based on experience and qualifications
Why Join American Crane?(Check us out on YouTube here)
Role Impact – Run the digital content engine that supports sales growth, brand positioning, and revenue initiatives
Strategic Execution – Work in a consultant-facing environment where execution directly supports measurable marketing outcomes
Cross-Functional Collaboration – Collaborate with leadership, creative, sales, and external consultants to drive performance
Professional Growth – Operate in a fast-paced, data-driven environment that builds real digital marketing expertise
What You’ll Do
Content Calendar & Channel Execution
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Maintain the master content calendar for ACECO, AL Podcast, and NorLink Solutions
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Schedule content a minimum of 30 days in advance across digital platforms
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Publish social media content across all company platforms
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Coordinate blog publishing schedule, including working directly with freelance writers and consultants
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Ensure consistency, timing accuracy, and alignment with business objectives
Press & Content Publishing
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Write and publish press releases
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Schedule and publish blog posts authored by freelance writers and consultant teams
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Maintain publishing cadence and content pipeline integrity
Paid Advertising & Consultant Coordination
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Serve as internal liaison to paid advertising consultants
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Participate in weekly consultant meetings
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Coordinate creative assets, messaging, and campaign readiness
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Support paid campaign execution and reporting inputs
Marketing Analytics & Reporting
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Compile and report monthly Marketing Dashboard metrics, including web traffic, engagement data, and Google Analytics insights
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Support campaign performance reporting
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Monitor channel effectiveness and identify optimization opportunities
Podcast Production Support
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Coordinate podcast production workflow
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Execute episode publishing, distribution, and promotional scheduling
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Ensure alignment between podcast content and broader marketing strategy
Email Marketing
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Build, schedule, and deploy email campaigns
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Support audience segmentation and CRM-based targeting initiatives
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Ensure campaign accuracy and brand alignment
Creative Team Collaboration
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Coordinate with internal graphic designers and multimedia designers
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Support creative needs for events, outreach initiatives, and sales-driven campaigns
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Ensure production of high-quality visual and digital assets
Event & Travel Support
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Support marketing presence at trade shows and industry events as needed
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Travel occasionally throughout the year
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Maintain workload continuity during travel periods
What We’re Looking For
Education
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Bachelor’s degree in Marketing, Communications, Business, or related field preferred
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Equivalent professional experience considered
Experience
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3–5+ years of professional marketing experience required
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Experience managing digital channels and content calendars
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Experience working with external marketing consultants or agencies
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Experience in B2B or industrial/manufacturing environments preferred
Technical Skills
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Google Analytics proficiency required
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HubSpot or similar marketing automation platform preferred
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CRM familiarity preferred
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Strong Microsoft Office skills
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Experience managing multi-platform social media channels
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Comfort working with dashboards, data, and reporting metrics
Core Competencies
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Digital channel fluency
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Strong writing and editing skills
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Organizational discipline and proactive planning
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Ability to manage multiple initiatives simultaneously
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Comfort operating independently with minimal supervision
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Ability to pivot priorities without losing execution momentum
REQUIREMENTS
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Authorization to work in the United States without current or future employer sponsorship
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Ability to verify identity and employment authorization (Form I-9)
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Eligibility to access information or technology governed by U.S. export control laws (including 10 C.F.R. Part 810, EAR, and/or ITAR), where applicable
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Willingness to undergo a background check in accordance with applicable laws
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Willingness to undergo a pre-employment drug screen and participate in randomized drug testing during employment
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Ability to meet posted work schedule and required hours
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Ability to maintain reliable attendance and punctuality
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Willingness to follow all company safety policies and procedures
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Willingness to wear required PPE when in shop or manufacturing areas
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Willingness to complete required safety, compliance, and role-specific training
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Ability to perform the essential functions of the position, with or without reasonable accommodation
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Ability to maintain professional conduct aligned with company values and expectations
ADDITIONAL REQUIREMENTS FOR THE POSITION
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Ability to sit for extended periods performing computer-based work
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Frequent use of hands and fingers for typing and digital execution
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Ability to travel occasionally for trade shows and events
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Ability to lift and carry marketing materials up to 25 pounds
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Ability to work in both office and manufacturing environments following safety protocols
Work Environment
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Professional office environment with frequent computer-based work
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Regular collaboration with marketing, sales, and creative teams
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Occasional travel for trade shows and industry events
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Occasional presence in manufacturing or shop areas; required PPE must be worn when applicable
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Compliance with all company safety policies and procedures
What’s In It For You?
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Competitive salary based on experience, skills, education, and market data
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Comprehensive medical, vision, dental, and life insurance available day one (no wait)
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Wellness plan
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Generous paid time off (unused PTO rolls over each year)
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401K retirement plan
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10 paid company holidays
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Tuition reimbursement
Role-Specific Highlights:
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Direct impact on ACECO’s digital content engine and marketing execution rhythm
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Hands-on collaboration with consultants and leadership on revenue-driving initiatives
How to Apply:
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Submit your application online at Recruitment (adp.com)
All offers of employment are contingent upon the successful completion of a background check and drug screen, subject to applicable laws and regulations
American Crane & Equipment Corporation is an Equal Opportunity Employer
The company maintains and observes employment policies that do not discriminate against any person because of race, color, sex, sexual orientation, gender identity, national origin, religion, disability, age, ancestry and any other basis prohibited by federal, state or local law. This applies to recruiting, hiring, training, compensation, overtime, job classifications, work assignments, promotions, demotions, layoffs, terminations, transfers, and all other conditions of employment.
This position requires:
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Valid proof of identity and authorization to work in the U.S. (Form I-9)
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Eligibility to access information or technology governed by U.S. export control laws, including 10 C.F.R. Part 810. If government authorization is required for access to controlled technology, employment or start date may be delayed or withdrawn in accordance with applicable law
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Certain positions and projects may require the ability to obtain and maintain unescorted access to nuclear facilities in compliance with NRC regulations (10 C.F.R. Parts 26 & 73)
The pay for this position is dependent on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors.
American Crane & Equipment Corporation offers a wide array of comprehensive benefit programs and services including medical, dental, vision, flexible spending and health savings accounts to our benefits-eligible employees. Additional benefits include retirement savings plans like 401(k) and paid time off, paid holidays, and disability coverage. Some benefits offerings are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works.
NOTE: American Crane & Equipment Corporation is not seeking assistance or accepting unsolicited resumes from search firms for employment opportunities, unless they have a written agreement for the position they are contacting us about. Regardless of past practice, all resumes submitted by search firms to any employee at American Crane & Equipment Corporation without a valid written search agreement in place for that position will be deemed the sole property of American Crane & Equipment Corporation, and no fee will be paid in the event the candidate is hired by American Crane & Equipment Corporation as a result of the referral or through other means.
