Job Type
Part-Time / Contract / Freelance (10–25 hrs/week)
Compensation
About Us
Accessibility Advantage LLC is a fast-growing mobility and accessibility company specializing in stair lifts, wheelchair lifts, home elevators, and accessible home solutions. We generate high-value leads and operate in a competitive service market where inbound phone calls are the primary sales driver.
We are looking for a results-driven digital marketing consultant to manage and optimize our lead generation systems. This is NOT a social media position. Our business relies on paid search, conversion tracking, and landing page optimization.
Our goal is simple: increase qualified inbound phone calls and booked estimates while reducing cost per lead.
Responsibilities
- Manage and optimize Google Ads (AdWords) campaigns (Search + Local Services preferred)
- Oversee a large monthly advertising budget and improve ROI
- Implement and manage conversion tracking using CallRail
- Track call quality and attribute leads to campaigns/keywords
- Build and optimize landing pages using Unbounce (or similar landing page builders)
- Conduct keyword research and negative keyword optimization
- Improve local SEO rankings (Google Business Profile, service pages, citations)
- Reduce cost per lead and cost per booked appointment
- Provide monthly reporting showing:
- Cost per lead
- Cost per call
- Conversion rate
- Keyword performance
- Coordinate with our internal sales team to evaluate lead quality
Required Experience
- Proven experience managing Google Ads accounts ($10,000+ monthly budget minimum)
- Experience with CallRail or call tracking platforms
- Experience building landing pages (Unbounce, Leadpages, or similar)
- Experience tracking conversions and setting up attribution
- Understanding of service-area businesses and local lead generation
- SEO knowledge (on-page SEO, local SEO, Google Business optimization)
- Ability to explain performance metrics in plain English
Strongly Preferred
- Experience in home services, medical equipment, accessibility, construction, or HVAC
- Experience generating inbound phone leads (not ecommerce)
- Google Analytics / GA4 experience
- Google Tag Manager experience
- Understanding of lead qualification and sales funnels
Job Types: Part-time, Contract, Temporary
Pay: $20.00 - $30.00 per hour
Expected hours: 8 per week
Work Location: In person
