The Swiftwater is seeking an experienced and innovative Director of Marketing to lead and manage all marketing activities across our portfolio of boutique hotels and restaurants. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase revenue. This role requires a creative leader with strong organizational skills, a deep understanding of digital and print marketing, and the ability to manage multiple projects and teams.
KEY RESPONSIBILITIES
1. Lead, execute and oversee high-end, luxury photo, video and graphics across digital, social, web and print.
Vet, manage and collaborate with select content creators and influencers aligned with brand values.
Research market, social media, luxury design trends and performance data to direct creative strategy and ensure content aligns with brand positioning.
2. Marketing Strategy & Execution
Develop and execute integrated marketing strategies that drive brand awareness, direct bookings and revenue growth.
Collaborate with managers monthly to update and implement marketing plans for all properties.
Conduct and update SWOT analysis bi-annually to identify opportunities and challenges.
Ensure that all online platforms, including websites, Google My Business profiles, and review sites are current, accurate and on brand.
3. Public Relations & Outreach
Develop and send journalist pitches on a monthly basis, focusing on relevant and timely stories.
Write and distribute press releases through appropriate channels as needed.
Submit marketing materials to various media outlets, including newspapers, magazines, and online platforms.
Build and maintain relationships with journalists, influencers, and freelance writers to expand the company’s exposure.
Author and publish regular blog posts highlighting events, news, and activities within the The Trap Enterprises umbrella of properties.
4. Event Marketing
Lead the marketing efforts for internal events, including festivals, seasonal celebrations, and special promotions.
Oversee creative development, graphic design and phased campaign rollouts across digital,
social, web, email and on-property channels.
Develop and manage event landing pages optimized for conversion, retargeting, bounce-back initiatives and user experience to drive engagement.
Coordinate with paid media partners to plan, execute and optimize paid social and Google campaigns that drive targeted traffic.
5. Digital Content Direction
Provide direction to the social media and digital content teams, ensuring consistent and effective content creation across platforms.
Oversee the production of content related to concerts, weddings, lifestyle shoots, new menu items, and local events, etc.
Collaborate with outlet managers to ensure that content aligns with the company’s branding and messaging standards.
6. Print Marketing
Oversee the strategy, design and production of print materials including rack cards, signage, in-room collateral, menus and direct mail.
Ensure all printed assets align with brand standards, luxury positioning, and on-property guest experience
Coordinate with internal teams and external vendors to manage timelines, budgets, and distribution
Develop print initiatives that support events, promotions, and seasonal campaigns while complementing digital efforts
7. Social Media Strategy
Meet regularly with outlet managers to review and refine social media strategies, analyzing past performance and setting goals for future campaigns.
Organize and direct photo and video sessions to capture content for social media platforms.
Collaborate on the development of marketing copy and verbiage for use across digital and social media channels.
Identify and engage with influencers to promote the company’s properties.
8. Brand Ambassadors & Tours
Host and guide journalists and high-profile guests on tours of the company’s properties,
showcasing the unique offerings of each location.
9. Brand Ambassadors & Tours
Own marketing performance measurement across digital, social, web, paid media and on-property campaigns.
Analyze channel performance, guest behavior and conversion data to inform marketing strategy and budget allocation.
Utilize tools such as GA4, UTM tracking and platform analytics to evaluate campaign effectiveness.
Translate data and insights into actionable recommendations that improve engagement, direct bookings and ROI.
Pay: $78,000.00 - $80,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Work Location: Hybrid remote in Swiftwater, PA 18370
